Doctor Manzanas Second Store Masquespacio

2017-11-06 13:00

 © Luis Beltran

路易斯·贝尔特兰

架构师提供的文本描述。Masokpacio刚刚完成了Manzana博士的第二家商店的设计，这家店专门负责智能手机的维修和设备，位于瓦伦西亚的大学区。曼扎纳博士和马斯克帕西奥的历史始于2013年夏天，当时他们的创始人弗兰和雷耶斯委托这家创意咨询公司重新设计他们的品牌，并创建了他们的第一个销售点。

Text description provided by the architects. Masquespacio just finished the design for Doctor Manzana’s second store, specialized in smartphone repairs and gadgets, located in the University district from Valencia. The history from Doctor Manzana and Masquespacio started during the summer of 2013 when their founders Fran and Reyes commissioned the creative consultancy to redesign their brand and create their first point of sale.

 © Luis Beltran

路易斯·贝尔特兰

 Floor Plan

 © Luis Beltran

路易斯·贝尔特兰

作为专门负责手机和智能手机案件赔偿的品牌，在智能手机配件之上，品牌再造主要集中在54度触摸屏上。这个角度既适用于品牌，也适用于室内设计，此外还有四种不同的颜色：绿色和蓝色代表医生，鲑鱼代表时尚者，紫色代表极客。另一方面，金属增加了一种工业触觉，让我们想起了实验室。

Being the brand specialized in reparations of mobile phones and smartphone cases, above other accessories for smartphones, the brand reinvention focused mainly on the 54 degrees angle of touch screens. That angle was applied both to the brand as well as to the interior design, besides four different colors: green and blue as a reference to the doctor, salmon for the fashionistas and purple for the geeks. Metal, on the other hand, adds an industrial touch that reminds us of the laboratories.

 © Luis Beltran

路易斯·贝尔特兰

对于第二家商店，Masokpacio试图保持品牌在第一个项目中已经被标记的身份，提供一种新的定制设计，可以得到Manzana博士的实际客户的认可，同时为这个新的销售点提出一个完全不同的设计方案。因此，我们仍然可以识别54度的角度，颜色和材料，但给予更多的金属饰面。上面，与第一家商店相比，增加了更多的元素，以提出一个更好的服务与存储和产品种类的变化销售。

For the second store, Masquespacio sought to maintain the brands’ identity already marked during the first project, offering a new custom-made design that could be recognized by Doctor Manzana’s actual clients and at the same time propose a completely different design for this new point of sale. Thereby we can still recognize the 54 degrees angles, colors, and materials, but giving more importance to the metal finishes. Above, compared with the first store, additional elements have been added to propose a better service related to storage and the change of the kind of products on sale.

 © Luis Beltran

路易斯·贝尔特兰

需要强调的是，将为研讨会和讲座服务的空间，这是完全脱离商店，包括博士工作坊高凳子椅子设计的马斯克帕西奥，这将是第一个官方产品直接出售通过马斯克帕西奥的次级品牌的Mas创作*。

To be highlighted is the space that will serve for workshops and talks, that is completely separated from the store and includes the Doctor Workshop high stool chair designed by Masquespacio and that will be the first official product sold directly through Masquespacio below their sub-brand Mas Creations*.