架构师提供的文本描述。纳南在法语中的意思是甜食，而甜食在现代庭院的标志性设计中起着主导作用。刻意的极简主义内部为主角提供了一个微妙的环境：精致的装饰，精致的蛋糕和精心制作的蛋糕。这个露台的特产-克莱尔，启发了纳南的室内设计和视觉特征。凯莱尔的椭圆形剪影在岛中央的柜台上回荡着，展示柜的运作就像珠宝商店里的玻璃橱柜。

Text description provided by the architects. Nanan means sweetmeats in French and sweets play the leading role in this signature design of a modern patisserie. The deliberately minimalist interior provides a subtle setting for the protagonists: finely decorated sophisticated cakes and éclairs made with meticulous care. The specialty of this patisserie, the éclair, has inspired the interior design and the visual identity of Nanan. The éclair’s oval silhouette is echoed in the central island counter with a display that operates almost like a glass cabinet in a jeweler’s shop.

 © PION Basia Kuligowska, Przemysław Nieciecki

Pon Basia Kuligowska，Przemysław Nieciecki

它的定位为顾客的流动提供了空间，他们可以选择和欣赏诱人的比丘糖果和糖果艺术的小作品。展览也启发了定制设计的灯具和其他细节的内部，如门把手，衣架，镜子和单板穿孔。阿克莱尔的主题也自然地适合露台的视觉识别。整个地方的背景是天鹅绒，粉红色的墙壁与拱形的门，微妙地参照形状和纹理的经典法国糖果。结合精致闪亮的黄铜细节，罗莎极光大理石桌面，天然橡木贴面和橡木地板，它营造了一个梦幻世界相当超现实的氛围。

Its positioning provides room for the flow of customers who can choose and admire trays of tempting bijou sweets and small works of the art of confectionary. Eclairs have also inspired the bespoke design of lamps and other details of the interior such as door handles, coat hangers, mirrors and veneer perforation. An éclair motif has also naturally lent itself to the patisserie’s visual identification. The whole place is given a context of velvet, pink walls with arched doorways making a subtle reference to shape and texture of the classic French confectionery. Combined with delicate shining brass details, rosa aurora marble table tops, natural oak veneers and oak parquet floor it builds a rather surreal ambiance of a dream world.

 © PION Basia Kuligowska, Przemysław Nieciecki

Pon Basia Kuligowska，Przemysław Nieciecki

奈南视觉和零售理念证明，即使是最基本、最朴素的灵感-这个案例中的“克莱尔”-也能以一种创造性和连贯的方式进行探索和执行，可以建立一种独特的、富有感情的客户体验，包括讲故事、品牌塑造、视觉形象和室内设计。它还提供了一个很好的例子，即生动而有意义的零售设计是一种非常强大的沟通和宣传工具-即便是对纳南这样最小的本土品牌来说也是如此。由于纳南的门店设计，这些品牌赢得了全世界的认可，成为了

Nanan visual and retail concept proves that even the most basic and modest inspiration - the éclair in this case - explored and executed in a creative and consistent way can build a unique and emotionally engaging customer experience including storytelling, branding, visual identity and interior design. It also gives a great example that vivid and meaningful retail design is a very powerful communication and promotional tool - even for the smallest, local brands like Nanan which thanks to its store design gained worldwide recognition and became a desirable destination point.

 © PION Basia Kuligowska, Przemysław Nieciecki

Pon Basia Kuligowska，Przemysław Nieciecki

 © PION Basia Kuligowska, Przemysław Nieciecki

Pon Basia Kuligowska，Przemysław Nieciecki

Architects BUCK.STUDIO

Location Kotlarska 32, Wrocław, Poland

Lead Architects Dominika Buck, Pawel Buck

Area 96.0 m2

Project Year 2016

Photographs PION Basia Kuligowska, Przemysław Nieciecki

Category Interiors Architecture

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