© Kyung Sub Shin

c Kyung Sub Shin

架构师提供的文本描述。朝鲜半岛被誉为世界上质量最好的人参的宗主国，自然环境优越，尤其是被认为质量最好的朝鲜人参，是一种多年生植物，种植于人工树荫下，在韩国称为三宝参(Sampoeojang)3~6年。人参生长速度较慢，栽培条件比其他作物困难，在三尖杉(Sampoeojang)条件下生长。这样，长时间保持人参生长良好的三宝参，是“栽培之地”，可以说是人参生长的“人参之家”。一片人参田，沿着耕地的形状，铺满了长长的三宝盆，形成了独特而独特的风景，呈现出波涛汹涌的风景线。

Text description provided by the architects. On the Korean Peninsula, evaluated as a suzerain of ginseng, which produces the best quality ginseng in the world, having the blessed natural environment, especially, recognized as the one with the best quality, Korean Ginseng from Punggi is a perennial plant, cultivated under an artificial shade, called Sampoeojang in Koreafor 3-6 years. Ginseng, which has a slower rate of growth and more difficult cultivation conditions than other crops, grows under Sampoeojang. Like this, Sampoeojang, which keeps ginseng growing well for a long time is a ‘ground for cultivation’ and can be said to be a ‘house of ginseng’ where ginseng grows. A ginseng field covered with layers of long Sampoeojang along the shape of the cultivated field forms a unique and distinctive scenery with a landscape with choppy black waves.

 © Kyung Sub Shin

c Kyung Sub Shin

Sampoeojangis采用轻型家具式结构，布料覆盖薄的垂直和水平木材构件，以工人的通行证和操作所需的最小尺寸制造。Sampoeojang的主要特征是布料制成的屋顶。屋顶倾斜到太阳的高度，适当地关闭直射阳光，平滑通风和排水。就像这样，人参是一个功能最小的房子(模块)，这是人参栽培的关键。

Sampoeojangis in a lightweight furniture-type structure, in which cloth covers thin vertical and horizontal timber members, made in the minimum size required for the worker's pass and operation. The key feature of Sampoeojangis the roof made of cloth. The roof tilted to the altitude of the sun properly shuts off the direct sunlight and smooths ventilation and drainage. Like this, Sampoeojangis a functional minimal house (module), which is the key to the cultivation of ginseng.

 Floor Plan

我们计划举办一家展览馆，从新的现代意义上重新诠释“三宝”象征着“人参的空间”。作为一种被动的品牌战略，我们专注于形成一个空间形象，通过该形象，韩国人参的卓越品质将传递给顾客，给目前知名度较低的品牌带来不同的形象。

We have planned an exhibition/promotion shop that reinterpreted ‘Sampoeojang’ symbolizing ‘the space of ginseng’ from a new and modern sense. As a passive branding strategy, we focused on the formation of a spatial image through which the excellence of the Korean Ginseng of Punggi would be delivered to customers, giving a differentiated image to the currently lesser-known brand.

 © Kyung Sub Shin

c Kyung Sub Shin

当你进入促销大厅时，一个标志象征蓬吉·人参，精确抛光，发出光，而背景上的纯白墙则流入室内空间。曲线型室内空间的两侧对应着以中间通道为中心的不同语言，并从入口延续到另一端。

When you enter the promotion hall lobby, a logo to symbolize Punggi Ginseng, precisely polished, emits light, while the pure-white wall on the background flows into the indoor space. The two sides of the curve type indoor space correspond to different languages centering around the middle passage and continue from the entrance to the opposite end.

大厅白色墙面延伸到的通道的正确区域被设计成一个纯白精致的空间，以有效地传递品牌形象。沿着连续弯曲的墙壁，介绍了品牌的独特历史和价值，这种流动继续延伸到有代表性产品的物体的墙壁表面。这就产生了一个效果，一个完整的展览是由品牌组成的。

The right area of the passage to which the lobby’s white wall surface extends was designed as a pure-white refined space to deliver the brand image effectively. Along the continuous curved wall, the unique history and value of the brand are introduced, and this flow continues to the surface of the wall where there are objects of the representative products. This has an effect in which a completed exhibition is composed of the brand.

 © Kyung Sub Shin

c Kyung Sub Shin

文章左边的销售区域可以说是一个视觉和语义上重新诠释人参的空间，人参产生于大自然的怀抱。以“人参之家”为基本模块，将人参生长在地球上的销售架、楼面和展览架与相同的材料集成在一起。该模块先后被放置在公众心中，成为一种空间形象，在其中体现了朝鲜人参、大地和真挚的栽培过程。在这两个以纯白色展览空间和木材为主要装饰的设计区域中，材料自然地通过分层取代成一个完整的促销大厅，使来访的顾客能够体现品牌的内在价值，进而自然地导致消费过程。

The left sale area of the passage can be said to be a space that visually and semantically reinterpreted ginseng produced in the bosom of nature. With Sampoeojang, the 'house of ginseng' as the basic module, a sale rack, floor and exhibition rack in which ginseng grows on the earth were integrated with the same materials. The module successively placed excites the public, becoming a spatial image in which the Korean Ginseng of Punggi, earth and sincere cultivation process are reflected. In the two areas designed with a pure-white exhibition space and timber as the main finishes, materials were naturally displaced to become one completed promotion hall by gradation, so that the visiting customers could embody the brand’s inherent value and further, lead to the process of consumption, naturally.

 © Kyung Sub Shin

c Kyung Sub Shin

Architects SML, THE CORNERZ

Location South Korea

Architect in Charge Seungmo Lim, Jonghwa Hong

Design Team Gumin Jung, Jihong Lee

Area 295.0 ft2

Project Year 2017

Photographs Kyung Sub Shin

Category Showroom

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