Quinnipiac University Brand Strategy Group Amenta Emma Architects

2018-04-23 15:00
 © Robert Benson Photography
罗伯特·本森摄影
架构师提供的文本描述。一座19世纪的房子被改造成了21世纪昆尼皮亚克大学品牌战略集团的创意中心,该集团负责大学的营销、传播、品牌战略和身份以及数字倡议。
Text description provided by the architects. A 19th-century house has been transformed into a 21st-century powerhouse for ideas for Quinnipiac University’s Brand Strategy Group, which is responsible for the University’s marketing, communications, brand strategy and identity, and digital initiatives.
 © Robert Benson Photography
罗伯特·本森摄影
这座老房子很难卖给这所大学的客户,他是广告界的老手,他想象着纽约市的阁楼环境。为了让不情愿的最终用户相信这座老房子能满足他的愿景,设计团队设想了一个彻底开放的室内空间。这一概念极大地背离了现有房屋的分隔空间和维多利亚风格。
The old house was a hard sell to the university’s client, a veteran of the advertising world who imagined a New York City loft environment. To convince the reluctant end-user that the old house could meet his vision, the design team conceived of a radical opening-up of the interior space. The concept provided a drastic departure from the compartmentalized spaces and Victorian character of the existing house.
 © Robert Benson Photography
罗伯特·本森摄影
 Axonomtetric
axonometric(几何学上)轴测法的
 © Robert Benson Photography
罗伯特·本森摄影
该设计的特点是开放的空间和好玩的使用结束和色彩,这唤起了一个新的企业的兴奋。原来房子的粗糙裸露的建筑和干净的新装修线-这是对大学客户想要工作的阁楼空间的点头-之间有一种故意的紧张关系。天窗覆盖的垂直中庭将上下工作空间结合在一起,使建筑物充满自然光。在中庭对面的会议空间,促进了一楼的营销人员和第二层的创意人员之间的思想交流。
The design is characterized by the openness of the space and the playful use of finishes and color that evokes the excitement of a start-up business. There is a deliberate tension on display between the rough exposed structure of the original house and the clean new lines of the renovation – a nod to the loft-spaces the University’s client wanted to work in. A skylight-capped vertical atrium unites upper and lower work spaces and floods the building with natural light. The meeting spaces, facing one another across the atrium, promote the cross pollination of ideas between the marketing staff on the first floor and the creative staff on the second.
 Section 02
Section 02
结果呢?这个空间给球队注入了活力。它允许更多的合作,更多的乐趣和更多的交流。
The outcome? The space has energized the team. It has allowed more collaboration, more fun and more communication.
 © Robert Benson Photography
罗伯特·本森摄影
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Architects Amenta Emma Architects
Location 275 Mt Carmel Ave, Hamden, CT 06518, United States
Area 4200.0 ft2
Project Year 2016
Photographs Robert Benson Photography
Category Interior Design
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