Reebok Headquarters Gensler

2018-06-06 11:00

 Courtesy of Gensler

甘斯勒

架构师提供的文本描述。随着对公司在城市地区的需求增加，锐步试图将他们目前的总部从马萨诸塞州郊区的广州迁到波士顿海港区的一个突出位置。

Text description provided by the architects. As the demand for companies to be located in urban areas increases, Reebok sought to relocate their current headquarters from Canton, the suburbs of Massachusetts, to a prominent location in Boston’s Seaport District.

 © Garrett Rowland

C.Garrett Rowland

 Team Experience Diagram

团队经验图

 Courtesy of Gensler

甘斯勒

位于创新与设计大厦的新总部是全球锐步品牌的中心。总部加强了市场的存在，一个关键的消费基础“健身意识”的城市人口。

The new headquarters, located in the Innovation and Design Building, is the epicenter for the global Reebok brand. The HQ enhances market presence with a key consumer base of the “fitness-conscious” urban population.

 © Garrett Rowland

C.Garrett Rowland

利用城市的创造力和锐步的“工艺”影响力，这个新的工作场所通过支持下一代的设计思想，吸引了创新社区的人才。新总部提供以活动为基础的工作场所，有多种选择和工作风格。

Drawing on the creative energy of the city and Reebok’s “craft” influence, this new workplace attracts talent to the innovation community by supporting next-generation design thinking. The new headquarters offers an activity-based workplace with a range of choice and workstyles.

 © Garrett Rowland

C.Garrett Rowland

100%的开放，小组专用的工作场所座位，促进跨纪律的互动和员工的敬业精神。除了工作场所，空间还包括一家零售店、设计实验室、咖啡馆和两层楼的健身房。整体环境支持锐步致力于身体、心理和社会福利.

The 100% open, group dedicated workplace seating fosters cross-discipline interaction and employee engagement. In addition to the workplace, space features a retail store, design lab, work cafe and two-story gym. The holistic environment supports Reebok’s commitment to physical, psychological and social well-being.