© Daria Scagliola and Edit - Stijn Brakkee

c Daria Scagliola和Edit-Stijn Brakkee

架构师提供的文本描述。宝格丽在吉隆坡的旗舰店开设了一家新的façADE，它可以想象这个奢侈品牌的传统，并对传统材料进行实验。店面是一系列MVRDV FAÇADE设计中的第一个为这个奢侈品牌设计的。这混凝土和树脂外观是渗透金光，以创造大理石脉的̧阿德。

Text description provided by the architects. Bulgari’s flagship store in Kuala Lumpur has opened with a new façade that imagines the luxury brand’s heritage, and experiments with traditional materials. The storefront is the first in a series of MVRDV façade designs for the luxury brand. This concrete and resin facade is permeated by gold light to create a marble-veined façade.

 © Daria Scagliola and Edit - Stijn Brakkee

c Daria Scagliola和Edit-Stijn Brakkee

一个多世纪以来，宝格丽以一种前瞻的、创造性的精神为意大利风格设定了步伐，从罗马艺术永恒的美中汲取灵感，同时赋予它独特的当代气息。

For over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art, while giving it a distinctive contemporary touch.

 © Daria Scagliola and Edit - Stijn Brakkee

c Daria Scagliola和Edit-Stijn Brakkee

MVRDV的设计借鉴了这个奢侈品牌的传统。Via Condotti的圆顶是一个集合元素，在世界各地不对称地使用，它的标志性大理石图片̧ade现在通过材料实验重新发明和重新解释。在吉隆坡，在白天是引人注目的，但有机的，而在晚上，一个更戏剧性的影响̧的效果。

MVRDV’s design draws on inspiration from the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world, and its iconic marble façade now reinvented and reinterpreted by material experiments. In Kuala Lumpur, a façade which by day is striking but organic, whilst at night, a more dramatic effect is achieved.

 © Daria Scagliola and Edit - Stijn Brakkee

c Daria Scagliola和Edit-Stijn Brakkee

这个创新的FAÇADE是与技术大学Delft和Tensoforma合作开发的，后者致力于FAÇADE的生产。其结果是为商店生产了一种新产品。玻璃钢混凝土(GRC)按图案切割，用树脂填充，然后用琥珀色LED灯照明。不锈钢板材作为树脂的基材，面板连接被隐藏并集成到静脉图案中。无论是白天还是晚上，宝格丽façade实现了所需的半透明效果，散发出温暖的琥珀色辉光。

This innovative façade developed from a research-process in collaboration with Technical University Delft, and Tensoforma, who worked on façade production. The result of which was a new product for the store. Glass Reinforced Concrete (GRC) was cut according to pattern and filled within with resin then illuminated by amber LED Lights. A stainless steel sheet acts as a base for the resin, with panel joints hidden and integrated into the vein pattern. Either during the day or at night time, the Bulgari façade that achieves the desired translucent effect emanating a warm amber glow.

 © Daria Scagliola and Edit - Stijn Brakkee

c Daria Scagliola和Edit-Stijn Brakkee

新的目录为未来宝格丽店面façADS可以采用全球，使他们立即识别和独特的任何环境。一种提供无限可能性的方法，将复杂的细节和高质量的材料结合在一起。

The new catalogue for future Bulgari storefront façades can be adopted globally, making them instantly recognisable and unique in any context. An approach offering endless possibilities that combine sophisticated detailing with high-quality materials.

Architects MVRDV

Location Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Design Team Winy Maas, Jacob van Rijs and Nathalie de Vries

Area 103.4 m2

Project Year 2018

Photographs Daria Scagliola and Edit - Stijn Brakkee

Category Store

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