© João Morgado

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“说不出话来！我的宝贝，我的梦想，超越并实现了…“-…在就职典礼那天，她眼里含着泪水，这是她的客户和朋友丹妮拉·福图纳托(DanielaFortunato)的话。

“Speechless!!! My baby, my dream, surpassed and achieved…” -…with tears in her eyes, on the inauguration day, these were the words of client and friend Daniela Fortunato, model and now also businesswoman.

 © João Morgado

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正是这样的话语激励着我们，让我们感到骄傲。创建和建造建筑作品的困难，尤其是在预算极低的情况下：6，500欧元(6000，500欧元)用于设计和实施一家多品牌男装商店。是的，只有6，500欧元！加上额外的限制，从项目开始到商店开张，我们只有五个星期的时间，这就是为什么我们给这个项目起了个绰号叫“LowCost”。

It is words like these that motivate us and make us proud. The difficulty in creating and constructing an Architectural Work, especially in this case with an extremely low budget: €6,500 (six thousand, five hundred euros) for the design and implementation of a multi-brand men’s clothing store.  Yes, just €6,500!! With the added constraint that we only had five weeks from the start of the project to the opening of the store.That’s why we nicknamed this project “LowLowCost”.

 © João Morgado

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 © João Morgado

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我们必须想出一些能让顾客感到惊讶和着迷的东西，同时也能迅速地建造。我们选择创建一个“架构安装”，以满足时尚/休闲的商业需求。就像一座雕塑，完全由一块不需要装饰、保护或着色的材料构成。我们打算创建一个具有即时影响的装置，它的重要性将是次要的考虑因素，需要能够迅速创造的东西总是摆在我们的头脑前面。我们选择了建筑行业的定向股板(OSB)作为一种普通的辅助材料。

We had to think of something that would surprise and captivate the customer, and at the same time which would be quick to construct. We opted for the creation of an “Architectonic Installation” that would serve the chic/casual commercial needs. Like a sculpture, completely constructed from a single block of material that did not need a finish, protection or colouring. We intended to create an installation that had an instant impact, whereby its materiality would be a secondary consideration, with the need for something that could be created quickly always in the forefront of our minds. We opted for Oriented Strand Board (OSB) used in the building industry as a plain and auxiliary material.

 © João Morgado

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整个设计的基础是一个“雕塑”的实施，它是支离破碎的，创造空间。入口，展示，柜台，配件展示，试衣室，休闲区域。这最后一个区域有一个区别和自然的外观，生命和成长的迹象，一个小花园在安装中心与一棵橄榄树。

The whole design is based on the implementation of a “sculpture” that is fragmented and creates spaces. Entrance, display, counter, accessories display, fitting rooms, and leisure area. This last zone has a differentiated and natural appearance, the sign of life and growth, a small garden at the centre of the installation with a single olive tree.

 © João Morgado

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考虑到创建项目的约束条件，即价格/截止日期/结果，最终产品是令人惊讶的。

The end product is surprising given the constraints under which the project was created, namely the price/deadline/result.

 © João Morgado

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Architects 3r Ernesto Pereira

Location Vila do Conde, Portugal

Architect in Charge Ernesto Pereira

Design Team Tiago Pedrosa Martins, Daniela Leitão, Savitri Ciavattini

Area 65.0 m2

Project Year 2017

Photographs João Morgado

Category Showroom