架构师提供的文本描述。眼睛不只是为了成为一家光学商店而设计的。没有企业只是企业本身，一切都是社交的，我们不能忽视今天的事实，即使是独自坐在家里也可以成为社交媒体产品。

Text description provided by the architects. Eye-d is not just designed to be an optical shop. No business is just the business itself anymore.  Everything is social.  We can not neglect today's facts when even sitting at home by yourself can be a social media product.

 © Ali Bekman

阿里·贝克曼

此外，在伊斯坦布尔这样拥挤的大都市里，生活是忙碌的、快速的、艰苦的。为每件事留出时间几乎是不可能的。所以也许这就是为什么我们总是一次做很多事情的原因；早上喝杯咖啡，一边查看邮件和新闻，一边在Instagram上添加故事，跟踪朋友们了解他们正在做的事情，并继续做我们的工作。

Besides, in crowded metropolises like Istanbul, life is busy, fast and hard.  Sparing time for everything and everyone is almost impossible.  So maybe that's why we are always doing many things at a time; having a morning coffee, while checking mails and news, adding stories to instagram, following friends to catch up with what they are doing, and also keep on doing our work.  

 © Ali Bekman

阿里·贝克曼

我们也试着把自己和周围的环境联系起来。让我们称之为用户体验。当我们在展览、书店或购物中心时，总会有某种体验，但通常，因为这些大都市的生活本身或这些环境的规模，这种经历在某种程度上不符合人类的比例，很难将自己与之联系起来，也不容易发展出一种亲和力。

We also try to relate ourselves with the environments around us.  Let's call this user experience.  When we are in an exhibition, a bookstore, or a shopping mall, there's always some kind of experience, but usually, because of the life in these metropolises itself or the scale of these environments, the experience is somehow out of human proportion.  It is not easy to relate oneself to, or to develop an affinity.     

 © Ali Bekman

阿里·贝克曼

所以，Eye-D不仅仅是一家商店，而是一个多用途场所。它是一个博主，一个会议点，一个艺术画廊，一个咖啡店或一个音乐场所……更重要的是，它是一个基于人类体验的空间。一个你不仅购物的地方，还包括在其他的体验中，意识到你的周围和重视它。

So, Eye-D is not just a shop, but a multi purpose venue.  It's a blogger spot, a meeting point, an art gallery, a coffee shop or a music venue...  More importantly, it is a human experience based space.  A place where you not only shop, but involve in other experiences, being aware of your surrounding and valuing it.

 © Ali Bekman

阿里·贝克曼

再一次，就像我们周围的一切事物一样，光学商店的概念也发生了变化。过去非常技术性的东西，甚至是科学的东西，现在已经成为时尚。戴眼镜或太阳镜曾经是一种技术上的需要。为了达到这个目的，商店设计得很卫生，就好像设计了一个保健空间。干净的剪裁，消毒的，临床的。

Then again, as almost everything else around us, the concept of an optical shop has also changed. What used to be very technical, even scientific has now become fashionable.  Wearing spectacles or sunglasses used to be a technical need.  To fulfill this purpose, shops were designed hygienical, as if designing a health care space.  Clean cut.  Sterile.  Clinical.

 © Ali Bekman

阿里·贝克曼

考虑到你的脸是你身体中第一个/最引人注目的部分，你的眼镜在识别你的性格、个性化你的外表方面有一个独特的角色。所以Eye-d建议“为什么要戴一个大众品牌，当你可以购买另类的独立设计师眼镜！”创建一个‘Rayban免费’购物空间，我们想出的设计解决方案不可能像普通的东西！它应该是一个非凡的，另类的，吸引眼球的，时髦的，独特的，永远不会过时的时尚空间，允许用户每次都有不同的体验。

Considering that your face is the first/most eye catching part of your body, your glasses have a distinctive role in identifying your character, personalizing your look. So Eye-d suggests "why wear a mass brand, when you can purchase alternative, independent designer glasses!"  Creating a 'Rayban-free' shopping space, the design solution that we come up with couldn't be anything like common!  It should be an extraordinary, alternative, eye catching, funky, distinctive, never getting outdated yet fashionable space, allowing different experiences each time for 

 © Ali Bekman

阿里·贝克曼

我们的方法是在混乱的城市中心创造一个舒适、互动、用户友好的环境，适合人类的规模。它是一个空间，可以很容易地连接到不同的目的，同时发展与用户的沟通。我们认为，实现这一目标的最有力工具是非凡地使用简单而熟悉的材料/想法。

Our approach was to create a cosy, interactive, user friendly environment, appropriate to human scale, in the middle of the chaotic city.  It is a space designed to be addapted to different purposes easily, while developing a communication with its user.  We think the strongest instrument of achieving this is the extraordinary use of simple and familiar materials/ideas.

 © Ali Bekman

阿里·贝克曼

就像我们通常的设计方法一样；我们提出了一些简单而有力的设计理念，并在这个框架内塑造了整个空间。其中一个想法是形成一个铁框架和面板，创造出一个多用途的背景，让不同的需求，比如展示眼镜和艺术作品，可以轻松地安排。另一个想法是分配一个轻盈、熟悉、友好的元素。一些形状和大小都很简单的东西，用它来创造空间。我们决定使用软木瑜伽块，最后在105平方米的地方悬挂了550块，其中95块有光源。我们还在两边悬挂了一个4米长的胶合板叠层软木。从四个角落到天花板。匹配的软木鲍勃凳子正在四处游荡…制作一种简单、普通的材料或想法的关键是细节，以及你如何解读和实现这个想法。仔细考虑的细节和高质量工作人员的成就是我们永远不可缺少的。

Like our usual approach to our designs; we came up with just a few simple, yet very strong design ideas and shaped the whole space within that framework.  One of these ideaswas to form an iron frame work and panels that create a multi purpose background, allowing easy arrangements for different needs like showcasing glasses as well as art works.  The other idea was to assign a light, familiar, friendly element, something simple in form and size, and generate a space using it all around.  We decided on cork yoga blocks and ended up hanging 550 of them in 105m2 area, 95 of them with light sources.  We also hung a 4m long plywood table laminated cork on both sides, from just four corners to the ceiling.  Matching cork Bob stools from Modus are wandering around...  The key in working on a simple, ordinary material or an idea is the details and how you interpret the idea and implement it.  Carefully considered details and implemantations with high quality workmanships are our all time indispensables.