架构师提供的文本描述。基于“问题解决”的概念，Narmal设计帮助我们的客户发现他们已经拥有的“善良”，并以“Narmal”的方式呈现出来。

Text description provided by the architects. Based on “Problem solving” concept, Narmal Design help our client discover the “niceness” that they already possessed, and present it in a “Narmal”way.

Text description provided by the architects. Based on “Problem solving” concept, Narmal Design help our client discover the “niceness” that they already possessed, and present it in a “Narmal”way.

 RUMORS new bund store. Image © Dongrui Xie

传言新外滩店。图像）DonoguiXie

在与谣言的长期合作中，我们进行了从视觉系统到产品包装和空间形象的整体品牌规划。

In our long-term cooperation with RUMORS, we have carried out the overall brand planning of RUMORS from visual system to product packaging and spatial image.

In our long-term cooperation with RUMORS, we have carried out the overall brand planning of RUMORS from visual system to product packaging and spatial image.

 The freehand roof. Image © Dongrui Xie

徒手屋顶。图片：谢东瑞

来自东家中山先生的导师小野先生的谣言的名字(他的店名是川川县的谣言，印尼语中的“朋友和家人”)。烘焙是谣言的灵魂。他们用自己独特的烘焙方法，烘焙时间比其他公司翻了一倍，因此，我们把最初的字母“R”(流言和烤肉)翻了一番，制作了一个新版本的流言标志，它也代表了谣言家族的日本标志，以符合该品牌的深刻含义。

The name of RUMORS generated from the owner Mr. Nakayama’s mentor - Mr.Ono (his shop name is Kawa rumor, "friends and family" in Indonesian). Roasting is the soul of RUMORS. They use their unique roast method, and the roasting time is doubled comparing to other companies.Therefore, we doubled the initial letter “R” (RUMORS AND ROAST) to make a new version RUMORS logo, which also represents the Japanese emblem of RUMOR family, in order to correspond the profound meaning of the brand.

The name of RUMORS generated from the owner Mr. Nakayama’s mentor - Mr.Ono (his shop name is Kawa rumor, "friends and family" in Indonesian). Roasting is the soul of RUMORS. They use their unique roast method, and the roasting time is doubled comparing to other companies.Therefore, we doubled the initial letter “R” (RUMORS AND ROAST) to make a new version RUMORS logo, which also represents the Japanese emblem of RUMOR family, in order to correspond the profound meaning of the brand.

在设计这个流言新外滩店的过程中，流言(“朋友之家”)的概念得到了加强，我们通过一个徒手屋顶和四周的一个短栅栏，创造了一个典型的日本庭院空间。

In the process of designing this RUMORS NEW BUND STORE, the concept of RUMORS(“friends home" ) has been strengthened. We created a typical Japanese courtyard space through a freehand roof and a short fence around it.

In the process of designing this RUMORS NEW BUND STORE, the concept of RUMORS(“friends home" ) has been strengthened. We created a typical Japanese courtyard space through a freehand roof and a short fence around it.

 Old friend home. Image © Dongrui Xie

老朋友回家。图片：谢东瑞

 The eaves. Image © Dongrui Xie

屋檐。图片：谢东瑞

同时，将传闻在上海的第一家店(湖南路店)的形象植入咖啡厅的后部，通过区分室内空间中的木材颜色和材质来表达谣言的“专业精神”。

Meanwhile, the image of RUMORS’s first shop in Shanghai (Hunan Road store) was implanted at the rear part of the café and expressed "the spirit of the professional" of RUMORS by differentiating the wood colors and materials in interior space.

Meanwhile, the image of RUMORS’s first shop in Shanghai (Hunan Road store) was implanted at the rear part of the café and expressed "the spirit of the professional" of RUMORS by differentiating the wood colors and materials in interior space.

 Old friend home. Image © Dongrui Xie

老朋友回家。图片：谢东瑞

产品设计的重点是在满足实际需求的同时，表达品牌的本质。我们在烘焙过程中以中山先生的轮廓作为视觉主题，因为中山先生是创办人，也是谣言核心价值的典范。这个图案用于咖啡袋和礼品盒的设计。成象的设计，传达美好的继续。

Product design is focus on expressing the essence of the brand while meeting pragmatic needs. We use the silhouette of Mr. Nakayama in the roasting process as a visual theme, since Mr. Nakayama is the founder, and also the exemplary of  RUMORS’s core value. This pattern is used in the design of the coffee bag and the gift box. Narmal design，transmit the niceness on.

Product design is focus on expressing the essence of the brand while meeting pragmatic needs. We use the silhouette of Mr. Nakayama in the roasting process as a visual theme, since Mr. Nakayama is the founder, and also the exemplary of  RUMORS’s core value. This pattern is used in the design of the coffee bag and the gift box. Narmal design，transmit the niceness on.

 Outdoor. Image © Dongrui Xie

在户外。图片：谢东瑞