架构师提供的文本描述。天虹总部位于深圳后海中心区，与金融商务区和南山内湾公园相连，距地铁2号线邓梁站约400米。项目东侧为中央道路和后海河，南侧为变电站，北侧为绿地，西北面为规划公园。这座大楼将建在天虹的总部办公室和天虹购物中心的旗舰店-君商百货公司。南山后海区已成为深圳市第一湾附近成熟的商圈，被密集的大型住宅小区和大型国际总部商务办公区所包围，为该项目提供了24小时的城市活力源泉。

Text description provided by the architects. Tianhong’s headquarters project locate in Shenzhen Houhai Central District, connecting with the Financial and Commercial Zone and Nanshan Neiwan Park, about 400 meters away from the subway line 2 Dengliang Station. The east side of the project is the central road and Houhai River, the south side is the substation, the north side is the green land, the northwest side is the planned public park. The building will be built into Tianhong’s headquarters office and the flagship store of Tianhong shopping mall -- Jun Shang department store. Nanshan Houhai District has become a mature business circle nearby No. 1 Shenzhen Bay, surrounded by intensive large-scale residential areas and large-scale international headquarters business office area, and provides a 24-hour urban vitality source to this project .

Text description provided by the architects. Tianhong’s headquarters project locate in Shenzhen Houhai Central District, connecting with the Financial and Commercial Zone and Nanshan Neiwan Park, about 400 meters away from the subway line 2 Dengliang Station. The east side of the project is the central road and Houhai River, the south side is the substation, the north side is the green land, the northwest side is the planned public park. The building will be built into Tianhong’s headquarters office and the flagship store of Tianhong shopping mall -- Jun Shang department store. Nanshan Houhai District has become a mature business circle nearby No. 1 Shenzhen Bay, surrounded by intensive large-scale residential areas and large-scale international headquarters business office area, and provides a 24-hour urban vitality source to this project .

 Aerial View . Image © Tianpei Ceng

鸟瞰。形像(天培曾)

在对该街区的城市设计条件和周边环境进行分析的基础上，提出了相应的设计策略。

Based on the analysis of the urban design conditions and the surrounding environment of the block, we drew out the following design strategies.

Based on the analysis of the urban design conditions and the surrounding environment of the block, we drew out the following design strategies.

1.如果建筑物直接倒在地面上，就会形成一个自封闭的私人空间，对城市界面表现出被动的漠视。因此，我们将在底层架设主商业平台形成拱廊，创造出丰富宜人的城市环境，将步行空间与各种小型商业箱相结合。

1. If the building falls to the ground directly, it will form a self-enclosed private space, showing a passive indifference to the urban interface. Therefore, we will erect the main commercial podium forming arcade on the ground floor to create rich and pleasant urban environment, which pedestrian space combined with various small-scale commercial boxes.

1. If the building falls to the ground directly, it will form a self-enclosed private space, showing a passive indifference to the urban interface. Therefore, we will erect the main commercial podium forming arcade on the ground floor to create rich and pleasant urban environment, which pedestrian space combined with various small-scale commercial boxes.

 Analysis graph

分析图

2.在工地的西北角，建筑物向后退，形成城市公共活动区，连接东西行人走廊，穿过基地和北行人绿地轴线。

2. In the northwest corner of the site, the building draw back to form the urban public activity area, connected with the East-West pedestrian corridor crossing the base and the North pedestrian green axis.

2. In the northwest corner of the site, the building draw back to form the urban public activity area, connected with the East-West pedestrian corridor crossing the base and the North pedestrian green axis.

 Analysis graph

分析图

3.购物中心内的多层次、规模宜人的中庭与城市步行街和西北面的城市公共广场相连，形成一个完整流动的公共空间系统，自然地将城市流量引入购物中心。在领奖台的顶部有一个屋顶花园，它结合了商业活动，适度地向城市公众开放。每一个开放空间都容纳着各种各样的城市生活，每一种活动都相互激励，形成巨大的城市能量，给商业空间带来了活力。

3. A multi-level and pleasant-scale atrium in the shopping mall connects with the urban pedestrian corridor and the urban public square on the northwest side to form a whole flowing public space system, naturally introducing urban flow into the shopping mall. There is a roof top garden located on the top of the podium, which combines business activities and opens to the urban public moderately. Each open space accommodates a variety of urban life, and each activity stimulates each other to form a huge urban energy, bringing vitality to the commercial space.

3. A multi-level and pleasant-scale atrium in the shopping mall connects with the urban pedestrian corridor and the urban public square on the northwest side to form a whole flowing public space system, naturally introducing urban flow into the shopping mall. There is a roof top garden located on the top of the podium, which combines business activities and opens to the urban public moderately. Each open space accommodates a variety of urban life, and each activity stimulates each other to form a huge urban energy, bringing vitality to the commercial space.

 Mall atrium. Image © Tianpei Ceng

商场中庭。形像(天培曾)

 East Elevation

 Mall atrium. Image © Tianpei Ceng

商场中庭。形像(天培曾)

4.办公楼根据天弘总部的办公要求划分为相应的功能模块，在不影响功能使用的前提下，增加了一些悬臂"方盒"，形成了丰富的天空花园系统。改善天虹总部的办公品质，大厦将绿色空间共享给城市，自然形成一个独特的形象。Faherade使用LED(低能量灯)带形成菱形的皮肤，该纹理将是令人印象深刻的。

4. The office tower is divided into corresponding functional modules according to the office requirements of Tianhong Headquarters, adding some cantilevered "square boxes" to form a rich system of sky gardens on the premise of not affecting the use of functions. Improving the office quality of Tianhong Headquarters, the building shares the green space to the city, naturally creating a unique image. The façade uses LED (low-energy lamp )band to form a diamond-shaped skin that texture would be impressive .

4. The office tower is divided into corresponding functional modules according to the office requirements of Tianhong Headquarters, adding some cantilevered "square boxes" to form a rich system of sky gardens on the premise of not affecting the use of functions. Improving the office quality of Tianhong Headquarters, the building shares the green space to the city, naturally creating a unique image. The façade uses LED (low-energy lamp )band to form a diamond-shaped skin that texture would be impressive .

 Cantilever box. Image © Tianpei Ceng

悬臂箱形像(天培曾)

5.平台部分，包裹在浅色的石头，提供了一个坚实和稳定的体积，角落部分是装饰梯度条形窗口。灯光的变化和精致的细节令人叹为观止。

5. The podium part, wrapped in light-colored stones, gives a solid and steady volume, and the corner part is decorated with gradient strip windows. The changes of lights and exquisite details are stunning.

5. The podium part, wrapped in light-colored stones, gives a solid and steady volume, and the corner part is decorated with gradient strip windows. The changes of lights and exquisite details are stunning.

 Facade detail. Image © Tianpei Ceng

正面细节。形像(天培曾)

6.我们将以建筑的形式直接体现项目的功能，嵌入多层次、宜人的城市广场、中庭、绿色平台，构成公共空间系统的整体流程。按照规划方针和经济实用的基础，建筑造型多样化、生机勃勃、时尚新颖，像魔盒一样堆叠在一起。

6. We will directly reflect the function of the project in the form of the building, embedded by a multi-level, pleasant scale of the city square, atrium, green platform composed of the overall flow of public space system. in conformity with planning guidelines and economic and practical basis, the building form diversified，vibrant，fashionable and innovative image，like magic boxes stacked together.

6. We will directly reflect the function of the project in the form of the building, embedded by a multi-level, pleasant scale of the city square, atrium, green platform composed of the overall flow of public space system. in conformity with planning guidelines and economic and practical basis, the building form diversified，vibrant，fashionable and innovative image，like magic boxes stacked together.

 Facade detail. Image © Tianpei Ceng

正面细节。形像(天培曾)

在初步招标中，我们采用了多层灵活分离的“业务魔盒”概念，获得了更加活跃的商业氛围，得到了客户的认可。中标后，在双方相互沟通的阶段，客户希望提高建筑的完整性，从而体现出更加稳定、高端的企业总部形象。因此，我们进一步整合了办公大楼的造型，并将商业平台的立面和造型与大厦合并，突出了天鸿集团的高端形象。在进一步深化方案的过程中，我们继续优化立面和砌块的细节。在实体经济衰退的背景下，深圳老百货公司天鸿百货公司也在积极思考商业模式的转变。传统的百货公司形式已经遇到了困难，他们需要为顾客找到新的答案。因此，在深化的过程中，君上百货的室内空间设计发生了很大的变化，增加了更多的体验性商业空间，引入了展览、手工艺品、产品制作、电影院、室内体育等功能，创造了一种新的沉浸式购物体验，吸引了更多的人前来参观。

In the preliminary tender, we used the concept of multi-layer flexible separation of "business magic box" to gain a more active business atmosphere, and get the approval of clients. After winning the tender, in the mutual communication stage between the two parties, clients hope to enhance the integrity of the building, thereby reflecting a more stable, high-end corporate headquarters image. Therefore, we further integrated the shape of the office tower, and merged the facade and shape of the commercial podium with the tower, highlighting the high-end image of the Tianhong Group. In the further deepening process of the scheme, we continue to optimize the facade and block details. In the context of the declining real economy, Tianhong Department Store, one of the old department stores in Shenzhen, is also actively thinking about the transformation of business model. The traditional form of department stores has met its difficulty, they need to find the new answer for customers. Therefore, in the process of deepening, the design of the interior space of Junshang Department Store has changed greatly, adding more experiential commercial space, exhibitions, handicrafts，product production, cinema, indoor sports and other functions are introduced, by creating a new immersive shopping experience to attract more people to come visit.

In the preliminary tender, we used the concept of multi-layer flexible separation of "business magic box" to gain a more active business atmosphere, and get the approval of clients. After winning the tender, in the mutual communication stage between the two parties, clients hope to enhance the integrity of the building, thereby reflecting a more stable, high-end corporate headquarters image. Therefore, we further integrated the shape of the office tower, and merged the facade and shape of the commercial podium with the tower, highlighting the high-end image of the Tianhong Group. In the further deepening process of the scheme, we continue to optimize the facade and block details. In the context of the declining real economy, Tianhong Department Store, one of the old department stores in Shenzhen, is also actively thinking about the transformation of business model. The traditional form of department stores has met its difficulty, they need to find the new answer for customers. Therefore, in the process of deepening, the design of the interior space of Junshang Department Store has changed greatly, adding more experiential commercial space, exhibitions, handicrafts，product production, cinema, indoor sports and other functions are introduced, by creating a new immersive shopping experience to attract more people to come visit.

 Public working area. Image © Tianpei Ceng

公共工作区。形象（三）天佩Ceng