MOLE CHHA INFINITY MIND

2018-10-17 19:00
架构师提供的文本描述。谈到近几十年来中国繁华的商业环境的定义,无论是传统的零售模式还是新的零售模式,经济和技术手段都在不断变化,但从来都不是人类最根本的心理需求。对于像鼹鼠CHHA这样的现代茶馆来说,适应不是创造所谓的新模式,而是回归到我们心中的消费,新的零售模式是什么。
Text description provided by the architects. Talking about the definition of China’s bustling commercial environment in recent decades, either the mode of traditional retail or the mode of new retail , the economic and technological means keep changing, but never the most fundamental thing, psychological need of human. For a modern tea shop like MOLE CHHA, being adaptive isn’t about creating the so-called new mode, but returning to the consumption that follows our hearts, what the mode of new retail is all about.
Text description provided by the architects. Talking about the definition of China’s bustling commercial environment in recent decades, either the mode of traditional retail or the mode of new retail , the economic and technological means keep changing, but never the most fundamental thing, psychological need of human. For a modern tea shop like MOLE CHHA, being adaptive isn’t about creating the so-called new mode, but returning to the consumption that follows our hearts, what the mode of new retail is all about.
 
进入大黑门,一个水磨石长方形的酒吧被昏暗的混凝土墙包围。里面的人可以坐或站,观察或交谈,独自思考或聊天,自由的互动不受周围环境和家具的限制。
Entering the large black door opening, a terrazzo rectangular bar is surrounded by the dim concrete walls. People within may sit or stand, observe or talk, think alone or chat up, the freewheeling interaction is free from restrictions of surroundings and furniture.
Entering the large black door opening, a terrazzo rectangular bar is surrounded by the dim concrete walls. People within may sit or stand, observe or talk, think alone or chat up, the freewheeling interaction is free from restrictions of surroundings and furniture.
 © Haochang Cao
(曹浩昌)
点餐、泡茶、取饮料都是在水磨石长方形酒吧里完成的,周围的通道是顾客的主要活动空间。单向设计指导客户完成消费过程,同时体验社会亮度。倾斜的灰色混凝土墙和天花板在光线下形成不可见的推力,推动顾客穿过过道。
Ordering, tea making and picking up the drinks are all finished in the terrazzo rectangular bar, the aisles around it are the main activity spaces for customers. The one-way design guides customers to complete the process of consumption, meanwhile experiencing the social lightness. The inclined gray concrete wall and ceiling formed invisible thrust under the beam of light, pushing forward customers to walk through the aisles.
Ordering, tea making and picking up the drinks are all finished in the terrazzo rectangular bar, the aisles around it are the main activity spaces for customers. The one-way design guides customers to complete the process of consumption, meanwhile experiencing the social lightness. The inclined gray concrete wall and ceiling formed invisible thrust under the beam of light, pushing forward customers to walk through the aisles.
 © Haochang Cao
(曹浩昌)
 © Haochang Cao
(曹浩昌)
走在走廊上的时候,蓝色水磨石和灰色混凝土的强烈的视觉对比无处不在,黄铜配件使整个房间变得更加精致。
While walking down the aisles, intense visual contrast of blue terrazzo and gray concrete strikes everywhere and brass accessories make the whole room more delicate.
While walking down the aisles, intense visual contrast of blue terrazzo and gray concrete strikes everywhere and brass accessories make the whole room more delicate.
 © Haochang Cao
(曹浩昌)
自由和个性是人的本性,然而,在肤浅的口号营销下,人们已经变得麻木和妥协。作为现代茶馆,如何通过深入参与生活,融入现代生活方式,唤醒人们的自由和个性。真正的创新是在不断质疑和尝试的同时改变社会观念。
Freedom and individuality are human nature, however, people have already become numb and compromised under the marketing with shallow slogans. As a modern tea shop, how to awaken people’s freedom and individuality by deeply participating in their lives and blending in modern lifestyle. It is truly the innovation that changing social concepts while constantly questioning and making attempts.
Freedom and individuality are human nature, however, people have already become numb and compromised under the marketing with shallow slogans. As a modern tea shop, how to awaken people’s freedom and individuality by deeply participating in their lives and blending in modern lifestyle. It is truly the innovation that changing social concepts while constantly questioning and making attempts.
 © Haochang Cao
(曹浩昌)
 
 
 
 
 
 
 
 
 

                    

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