背景：凯利啤酒是一个手工啤酒品牌，在仁川松都有一家大型生啤酒酿酒厂。我们已经可以看到卡利酿酒在时髦的小巷和街道上，例如在宋苏东和石东。

Background Caligari Brewing is a handmade beer brand which has a large draft beer brewery in Songdo, Incheon. We can already see Caligari Brewing on trendy alleys and streets such as in Seongsu-dong and Itaewon-dong .

Background Caligari Brewing is a handmade beer brand which has a large draft beer brewery in Songdo, Incheon. We can already see Caligari Brewing on trendy alleys and streets such as in Seongsu-dong and Itaewon-dong .

 © Choi Yong Joon

（三）崔勇Joon

 Floor plan

 © Choi Yong Joon

（三）崔勇Joon

进军伊克森东是卡里格里酿酒公司的巨大挑战和冒险。这是因为凯利啤酒现有的品牌形象和方向与传统的韩国风格街道伊克松-东的心情略有不同。顾名思义，卡里格里·布鲁恩是电影“卡利加里博士的内阁”中创造的一个品牌，所以现有商店的空间看上去是黑暗的、阳刚的，并提供了一种封闭的感觉，就像电影中的那样。

Advancing into Ikseon-dong was great challenge and adventure for Caligari Brewing. This is because Caligari Brewing’s existing brand image and direction is a little different from the mood of Ikseon-dong, which is a traditional Korean style street. As the name implies, Caligari Brewing is a brand that was created in homage of the movie “The Cabinet of Dr. Caligari,“ so the space of the existing stores looks dark and masculine and provides a closed feeling, like in the movie.

Advancing into Ikseon-dong was great challenge and adventure for Caligari Brewing. This is because Caligari Brewing’s existing brand image and direction is a little different from the mood of Ikseon-dong, which is a traditional Korean style street. As the name implies, Caligari Brewing is a brand that was created in homage of the movie “The Cabinet of Dr. Caligari,“ so the space of the existing stores looks dark and masculine and provides a closed feeling, like in the movie.

 © Choi Yong Joon

（三）崔勇Joon

With such a background, it was important to design a space that reflects the brand identity of Caligari Brewing and the sensibility and features of the Ikseon-dong alley. Through collaboration with the star chef Michael, we could incorporate a good plan to serve appetizers suitable for handmade beer into the space. To do that, LABOTORY had to work on Caligari Brewing’s new brand identity and space identity at the same time and incorporate elements that will grab the attention of Ikseon-dong’s visitors. 

With such a background, it was important to design a space that reflects the brand identity of Caligari Brewing and the sensibility and features of the Ikseon-dong alley. Through collaboration with the star chef Michael, we could incorporate a good plan to serve appetizers suitable for handmade beer into the space. To do that, LABOTORY had to work on Caligari Brewing’s new brand identity and space identity at the same time and incorporate elements that will grab the attention of Ikseon-dong’s visitors. 

 © Choi Yong Joon

（三）崔勇Joon

从两年前开始，位于容固的宜家洞的汉诺克街就已经变成了一条时髦的小巷，现在它可以被看作是首尔最热的胡同之一，也是首尔的旅游景点之一。因此，这条小巷在周末和平日都人满为患，形成了一个很好的商业区，里面有咖啡馆、餐馆、酒吧和娱乐设施。伊克森东提供许多东西看和吃，就像一条旅游小巷应该提供的。然而，在经营良好的商店和经营不好的商店之间有很大的差距。一个很大的原因是因为大多数顾客都是20多岁或20多岁的女性。我们需要检查一些重要的方面-商店是否有可爱、时尚的元素吸引这些女性，或者满足那些喜欢在SNS上传照片的SNS目标，或者是否有任何优点能为相对较高的价格提供一个高满意度与其他地方相比。我们开始设计后，分析了卡利酿造的独特的颜色，这类小巷的趋势和目标客户。

Site The hanok street of Ikseon-dong in Jongno-gu has been changing into a trendy alley since 2 years ago, and now it can be seen as the hottest alley, one of Seoul’s tourist sites. As a result, the alley is crowded with people during the weekend as well as during weekdays and it has formed a nice commercial area that is equipped with cafes, restaurants, pubs and recreation. Ikseon-dong is offering many things to see and eat, as a tourist alley should. However, there is a big gap between well-running stores and poor-running stores. A big reason is because most customers are females in their early- or mid-20s. We needed to check important aspects—whether the store had cute, trendy elements that will appeal to these females, or elements that will satisfy SNS targets who like uploading their photos on SNS, or whether there was any merit that will provide a high satisfaction for the relatively high prices compared to other places. We began our design after analyzing Caligari Brewing’s unique color, the trends of such alleys and target customers.

Site The hanok street of Ikseon-dong in Jongno-gu has been changing into a trendy alley since 2 years ago, and now it can be seen as the hottest alley, one of Seoul’s tourist sites. As a result, the alley is crowded with people during the weekend as well as during weekdays and it has formed a nice commercial area that is equipped with cafes, restaurants, pubs and recreation. Ikseon-dong is offering many things to see and eat, as a tourist alley should. However, there is a big gap between well-running stores and poor-running stores. A big reason is because most customers are females in their early- or mid-20s. We needed to check important aspects—whether the store had cute, trendy elements that will appeal to these females, or elements that will satisfy SNS targets who like uploading their photos on SNS, or whether there was any merit that will provide a high satisfaction for the relatively high prices compared to other places. We began our design after analyzing Caligari Brewing’s unique color, the trends of such alleys and target customers.

 © Choi Yong Joon

（三）崔勇Joon

“白天和晚上两面空间”的概念在白天和晚上看起来完全不同。更准确地说，不是说白天和晚上不同，咖啡馆和商店白天营业，从早上到傍晚营业，而酒类生意通常在下午晚些时候营业，营业到午夜。卡利格里啤酒是一家酒类生意，所以和其他商店一样，它在工作日下午晚些时候开业。然而，由于宜家洞的特点，为了满足众多的周末顾客，当流动人口最多时，它提供午餐时间的食物和啤酒。出于这个原因，我们把它设计成韩国传统建筑中一个宁静的空间，以便在白天创造一种适合午餐和就餐的氛围，同时为夜间营造一个“性感”的空间，就像在一家俱乐部里一样。在这个概念下，我们产生了一种空间和形式的整体情绪，它成为了一条线索，帮助我们找到白天伊克森东的脸和夜间卡里格里布鲁恩的脸的元素。

Concept “Two faces of space in daytime and nighttime” Ikseon-dong street looks totally different in the day and night. To put it more accurately, rather than saying the character is different between day and night, cafes and stores which sell food open during daytime, from morning to the early evening, while businesses which well alcohol usually open in the late afternoon and operate until midnight. Caligari Brewing is an alcohol business, so like other stores, it opens in the late afternoon on weekdays. However, due to the characteristics of Ikseon-dong, to satisfy the many weekend customers, when the transient population is the highest, it offers food and beer from lunchtime. For that reason, we designed it to be a serene space within a Korean traditional building to create a suitable mood for lunch and dining during the daytime while creating a “sensuous” space for nighttime as if being in a club. Under this concept, we produced an overall mood of space and forms and it became a clue helping us find elements that will present Ikseon-dong’s face during daytime and Caligari Brewing’s face during nighttime. 

Concept “Two faces of space in daytime and nighttime” Ikseon-dong street looks totally different in the day and night. To put it more accurately, rather than saying the character is different between day and night, cafes and stores which sell food open during daytime, from morning to the early evening, while businesses which well alcohol usually open in the late afternoon and operate until midnight. Caligari Brewing is an alcohol business, so like other stores, it opens in the late afternoon on weekdays. However, due to the characteristics of Ikseon-dong, to satisfy the many weekend customers, when the transient population is the highest, it offers food and beer from lunchtime. For that reason, we designed it to be a serene space within a Korean traditional building to create a suitable mood for lunch and dining during the daytime while creating a “sensuous” space for nighttime as if being in a club. Under this concept, we produced an overall mood of space and forms and it became a clue helping us find elements that will present Ikseon-dong’s face during daytime and Caligari Brewing’s face during nighttime. 

“东方与当代”我们认为，如果我们删除韩国传统建筑的亚洲特色，以展示卡利加酒酿造的特点，我们就无法满足在不同的期望下来到Ikseon-DongStreet的客户。因此，我们决定使用与现有材料形成对比的整理材料，同时在形成方面遵循东方风格。

“Both Oriental and contemporary” We thought that if we remove the Asian features of the Korean traditional building to show the characteristics of Caligari Brewing, we cannot satisfy customers who come to Ikseon-dong street with different expectations. Accordingly, we decided to use finishing materials that contrast with the existing ones while following oriental style in terms of formation. 

“Both Oriental and contemporary” We thought that if we remove the Asian features of the Korean traditional building to show the characteristics of Caligari Brewing, we cannot satisfy customers who come to Ikseon-dong street with different expectations. Accordingly, we decided to use finishing materials that contrast with the existing ones while following oriental style in terms of formation. 

 © Choi Yong Joon

（三）崔勇Joon

例如，灯笼的形状成为当代的物体，并被用作折叠屏幕的照明装饰，金属织物被用于遮阳，以适应韩国传统建筑的氛围。此外，在门把手方面，我们使用了一种材料，在保持形状的同时改变材料的形状，同时改变材料的功能，以显示两种有趣的对比，从而给人一种金属的印象。

For example, the shape of lanterns becomes a contemporary object and is used as a lighting furnishing for a folding screen, and metal fabric was used for sun shades to be suitable for the mood of a Korean traditional building. In addition, for gate handles, we used a material that would give an impression of metal while using a method of changing the material while maintaining the shape and changing the function when maintaining the material in order to display two types of fun contrast. 

For example, the shape of lanterns becomes a contemporary object and is used as a lighting furnishing for a folding screen, and metal fabric was used for sun shades to be suitable for the mood of a Korean traditional building. In addition, for gate handles, we used a material that would give an impression of metal while using a method of changing the material while maintaining the shape and changing the function when maintaining the material in order to display two types of fun contrast. 

 © Choi Yong Joon

（三）崔勇Joon

“高低”在小巷中行走时，当顾客经过店面时，自然会沿着大金属墙的空间流动，走进建筑物的内部，同时享用天花板最低的萝卜和屋顶瓷砖，进入天花板最高的空间。进入大楼内部后，顾客会根据他们的喜好找到不同的房间，我们也希望在这一过程中为他们提供有趣的体验。因此，我们对每个房间使用了不同的楼层和情绪。这也是一个线索，显示了品牌的身份-“秘密室”(内阁)，如电影“卡利加里博士的内阁”。

“High and low height” While walking along the alley, when passing in front of the store, customers will naturally flow in the space following the big metal wall and walk into the inside of the building and they will advance into the space with the highest ceiling while enjoying the rafter and roof tiles of the lowest ceiling. After advancing into the inside of the building, customers will find different rooms depending on their preference, and we wanted to offer interesting experiences in this process for them as well. Thus, we used different floor levels and moods for each room. This is also a clue showing the identity of the brand—“Secret Room” (Cabinet) as depicted in the movie “The Cabinet of Dr. Caligari“. 

“High and low height” While walking along the alley, when passing in front of the store, customers will naturally flow in the space following the big metal wall and walk into the inside of the building and they will advance into the space with the highest ceiling while enjoying the rafter and roof tiles of the lowest ceiling. After advancing into the inside of the building, customers will find different rooms depending on their preference, and we wanted to offer interesting experiences in this process for them as well. Thus, we used different floor levels and moods for each room. This is also a clue showing the identity of the brand—“Secret Room” (Cabinet) as depicted in the movie “The Cabinet of Dr. Caligari“. 

 © Choi Yong Joon

（三）崔勇Joon

“秘密室”密室“这意味着每个房间都有一个不同的角色。

“Secret Room” The Secret Room’ implies that each room has a different character. 

“Secret Room” The Secret Room’ implies that each room has a different character. 

入口处与现有建筑物的边界相比，入口处的内部要稍微多一点，通过竖立一堵金属墙来引导顾客的交通，我们强调了入口的入口处的特点。我们有意设计了流程，让顾客沿着小巷自然地进入大楼的内部，然后把菜单放在入口的正前方，这样就不太可能是进入菜单看菜单的顾客离开大楼了，因为他们已经在这个空间里了。

Entrance The entrance is placed a little more inside compared to the boundary of the existing building, and by erecting a metal wall that will lead the traffic of customers, we emphasized the entering feature of the entrance. We intentionally designed the flow so that customers enter the inside of the building naturally while walking along the alley, and by placing the menu right in front of the entrance, it will be less likely customers who entered to look at the menu to leave the building as they are already inside the space. 

Entrance The entrance is placed a little more inside compared to the boundary of the existing building, and by erecting a metal wall that will lead the traffic of customers, we emphasized the entering feature of the entrance. We intentionally designed the flow so that customers enter the inside of the building naturally while walking along the alley, and by placing the menu right in front of the entrance, it will be less likely customers who entered to look at the menu to leave the building as they are already inside the space. 

 © Choi Yong Joon

（三）崔勇Joon

ROOM 1，2。房间有一个空间装饰在一个抒情大麦田的场景，提供温暖的气氛与自然阳光，通过开放的空间，外面和内部的建筑物。他们打算用大麦造型来表达伊克松东街特有的温暖，同时用大麦造型来给人留下啤酒专卖店的印象。大麦造型间接地表达了酒吧/展位长椅的空间。由于这个空间位于入口附近，桌子是在这个空间的地方谁想喝啤酒短时间，而不是为客户谁想要逗留很长时间。此外，我们收集了在拆除建筑物时发现的20世纪印刷的报纸，并将它们制成画框并在空间中展出。

ROOM1,2. The rooms have a space decorated in the scene of a lyrical barley field that provides a warm mood created with natural sunlight through the open space of the outside and inside of the building. They intend to show warmth unique to Ikseon-dong street while giving an impression of a beer-specialty store by using the barley styling which indirectly express the space of a bar/booth bench table.  As this space is located near the entrance, tables are places in this space for customers who want to drink beer for a short time rather than for customers who want to linger for a long time. In addition, we collected newspapers printed in the 1900s which were discovered while demolishing the building and made them into picture frames and exhibited the frames in the space. 

ROOM1,2. The rooms have a space decorated in the scene of a lyrical barley field that provides a warm mood created with natural sunlight through the open space of the outside and inside of the building. They intend to show warmth unique to Ikseon-dong street while giving an impression of a beer-specialty store by using the barley styling which indirectly express the space of a bar/booth bench table.  As this space is located near the entrance, tables are places in this space for customers who want to drink beer for a short time rather than for customers who want to linger for a long time. In addition, we collected newspapers printed in the 1900s which were discovered while demolishing the building and made them into picture frames and exhibited the frames in the space. 

 © Choi Yong Joon

（三）崔勇Joon

ROOM 33号房间是一个红色的秘密房间，在那里顾客可以进入空间，同时听到有趣的金属面料的声音。我们在这个房间里放置一个红色秘密空间的原因是，如果左边有一个抒情的大麦空间，我们想要展示一个对比空间，给人一种强烈的印象：如果左边有一个抒情的大麦空间，那么一个秘密房间就在墙面的一侧。尽管房间采用了红色照明和照明，我们还是用韩国传统的桑椹纸和木模设计了墙壁，以给人一种白天抒情的感觉。

ROOM3. Room 3 is a red color secret room where customers can advance into the space while hearing the interesting sound of metallic fabric. The reason that we place a red secret space in this room is that we wanted to present a contrasting space by giving a strong impression of a secret room on one side of the façade if there is a lyrical barley space on the left. Even though red lighting and illumination is used to the room, we designed the walls by using Korean traditional mulberry paper and wood molding to give a lyrical feeling during daytime. 

ROOM3. Room 3 is a red color secret room where customers can advance into the space while hearing the interesting sound of metallic fabric. The reason that we place a red secret space in this room is that we wanted to present a contrasting space by giving a strong impression of a secret room on one side of the façade if there is a lyrical barley space on the left. Even though red lighting and illumination is used to the room, we designed the walls by using Korean traditional mulberry paper and wood molding to give a lyrical feeling during daytime. 

 © Choi Yong Joon

（三）崔勇Joon

霍尔。这座主厅兼有卡里格里酿酒公司的特色和东方特色。我们采用了地堡式的布局，以提供一种被拥抱的感觉，与现有地板相比，我们把地板降低了两层左右，我们在天花板上放置了一个折叠屏的形状，比屋顶更高，以达到扩大空间的效果。在这个空间中不使用分区，但只使用不同层次的地板，当顾客坐在这个空间时，他们可以看到厨房区域，厨师们在那里忙着准备食物。不像其他秘密房间，这个空间是开放的，所以它提供了一种振兴的感觉。

HALL. This main hall has a mixture of Caligari Brewing’s characteristics and oriental characteristics. We used the layout of a bunker style in order to provide a feeling of being embraced by lowering the floor by about two layers compared to the existing floor and we placed a lighting in the shape of a folding screen on the ceiling that is higher than the roof in order to achieve the effect of expanding space. No partitions are used in this space, but only different levels of the floor are used, when customers sit in this space, they can see the kitchen area where cooks are busy preparing food. Unlike other secret rooms, this space is open so it provides a revitalizing feeling. 

HALL. This main hall has a mixture of Caligari Brewing’s characteristics and oriental characteristics. We used the layout of a bunker style in order to provide a feeling of being embraced by lowering the floor by about two layers compared to the existing floor and we placed a lighting in the shape of a folding screen on the ceiling that is higher than the roof in order to achieve the effect of expanding space. No partitions are used in this space, but only different levels of the floor are used, when customers sit in this space, they can see the kitchen area where cooks are busy preparing food. Unlike other secret rooms, this space is open so it provides a revitalizing feeling. 

 © Choi Yong Joon

（三）崔勇Joon

ROOM 4这间屋子是大楼最里面的房间，我们用它来保持建筑物的原有结构。我们认为墙纸和天花板梁在有趣的形状是重要的设计项目，所以我们保持它们的原始形式，而不是拆除，以提供附带的内部效果。然而，由于没有阳光照射的区域，所以我们拆除了侧壁，安装了玻璃窗，用阳光来表达温暖的空间。

ROOM4. This room is the innermost room of the building and with it we worked to retain the original structure of the building. We thought that wallpaper and the ceiling beams in fun shapes were important design items, so we kept them in the original form, instead of demolishing them, in order to provide incidental interior effects. However, there was no area that gets sunlight, so we demolished the side wall and installed glass window to express a warm space with sunlight.

ROOM4. This room is the innermost room of the building and with it we worked to retain the original structure of the building. We thought that wallpaper and the ceiling beams in fun shapes were important design items, so we kept them in the original form, instead of demolishing them, in order to provide incidental interior effects. However, there was no area that gets sunlight, so we demolished the side wall and installed glass window to express a warm space with sunlight.

 © Choi Yong Joon

（三）崔勇Joon