Similar to Milan’s Zona Tortona, the inaugural +20 Egypt Design area in Old Cairo was demarcated by blue banners

在我们今年的展会日历上增加的所有内容中，我们没想到会有埃及设计活动的到来。上周，“千年尖塔之城”首次在国际上亮相，20座埃及设计展将在未来五年内举行，并以埃及的呼号命名。在令人惊叹的老开罗的El Muiz街，占据了三座传统住宅(El Suhaymi、El Kharzati和Mostafa Gaafar)，这一丰富多彩的展览由Paola Navone的专家策划，展示了该国一些最好的设计公司和工匠的家具、纺织品和桌面配件。当地的产品点缀着卢塞普兰(Luceplan)和莫洛索(Moroso)等国际品牌的作品，填满了这些房子的20多个房间-每个房间都是无可挑剔的，首次向公众展示，形成了一个富有表现力的装置，表明在当代的住宅中有一个埃及设计的地方。在埃及家具出口委员会、几个地方政府贸易当局的支持下，并由设计合作伙伴组织，20岁的米兰Zona Tortona背后的头脑被几个埃及设计师认为是一个新的设计未来的开端。尽管这个国家有着广泛的文化和创意遗产，但设计在很大程度上是一种贸易。本土品牌的知名度，尤其是产品设计方面的知名度，是稀缺的，重点放在制造商而不是设计师身上。谢里夫·穆尔西(Cherif Morsi)是一位新兴的设计人物，他说：“这是一个真正的设计这是为我们创造一个合适的产业的第一步。我认为制造商们会开始明白，好的设计可以让他们得到他们想要的东西。建筑师兼设计师沙希拉·H·法赫米(Shahira H.Fahmy)是第一位在米兰展出的埃及设计师(她早在2007年就在卫星上展示了自己的作品)补充道，“通过将当地产品与国际名称相结合，20件表明我们的设计在埃及这证明，与西方有关的东西也与我们有关。总之，这一装置是将埃及的神秘主义带入21世纪的一项有价值的努力。我们已经准备好回访，看看明年会有什么。

Exterior of Le Riad Hotel, where the media lounge was hosted

An interior courtyard garden adorned with Karim Mekhtigian’s Soheimi chairs, featuring an interpretation of traditional mashrabeya design work

Map of El Muiz Street where the historical homes El Suhaymi, El Kharzati and Mostafa Gaafar are located

A selection of textiles from Tanis, an Egyptian fabric company that has revived traditional hand-printing methods

Locally made accessories, such as candles from Boho and a chandelier from the Egyptian Company for Industry and Trade, were a perfect foil to Patricia Urquiola’s bathtub for Agape

Karim Mekhtigian’s Mawlana Deshret Lounge Seat for Karassi + Karassi, was inspired by the Swirling Dervishes and the Deshret Crown. Handmade glassware by Egyptian Company for Industry and Trade

Stainless Stools’ by Karim Mekhtigian for his label Alchemy, armchair by Shoulah Furniture and Paolo Rizzatto’s inimitable lamp for Luceplan

The second-floor terrace is given the Paola Navone treatment with a sofa by Eklego, textiles by Tanis and baskets typical of Egyptian street stalls

The otherworldly second drawing room accented by LZF lamps

What the modern Egyptian kitchen should look like – Amr Helmy’s asymetric counter top, Luceplan’s Lady Costanza standing lamp by Paolo Rizzatto and Alessi’s bread baskets

A classroom-style cinema setting with chairs picked up from the surrounding souks and Karim Mekhtigian’s rendition of the traditional Taktouka (coffee shop) table for MOHM