Graphic designer Stefan Sagmeister will talk at Cheltenham Design Festival about ways of achieving happiness as a designer and how he ensures his work remains a calling, not a job

每一项设计创新都有其背后的故事。但是这个故事多久会在销售点的卡片上出现呢？这种设计透明度是罕见的。在这个时代，我们越来越期待更大、更好，而不去理会幕后的车轮转动，产品的世界、何地、何时和为什么已经成为偶然。如果我们只知道.。

国际设计博览会尽最大努力回答这些问题，并安排了业界主要参与者的讲座日程。切尔滕纳姆设计节更进一步，避开大胆的家具展示和草根小贩，转而支持来自设计战壕的声音。

在四月的三天里，切尔滕纳姆总统约翰？黑格蒂-传奇的广告商，在萨奇开始了他的职业生涯。

他们与21世纪的开拓者分享舞台，比如平面设计师和表演家斯特凡·萨格迈斯特，他以与卢·里德、大卫·伯恩和布莱恩·埃诺等音乐大师合作而闻名。萨格迈斯特将讨论如何通过设计来获得幸福，而数字设计师和波克创意公司西蒙瀑布(Simon瀑布)的创始人将质疑我们追求科技霸权背后的“原因”。

游客仍然会得到他们的眼睛糖果。Matthew Humphries，摩根汽车公司的首席设计师将讨论他的灵感设计为3轮，具有光泽的视觉效果。同样是工程装备技术员Matthew Wells，他将在2015英国的桑德兰最高的桥上谈论他的角色。γ

For three days, the festival will host talks featuring a broad spectrum of creative innovators

New Weir Bridge by Techniker, whose director, Matthew Wells, will be talking about 'Stitching Structures' - the importance of an integrated design approach to problem solving - along with Stephen Hodder (RIBA Vice President) and Peter Clegg (of architectural practice Fielden Clegg Bradley Studios)

A vehicle by Morgan Motor Company, whose chief designer Matthew Humphries will talk about creating the three-wheeler

'The Future by Airbus' talk will ask the question: what will air transport look like in the year 2050? John Roberts, Chief Engineer on the A380 in the UK will look ahead to see how air travel will evolve and what the industry needs to do meet the needs of tomorrow. Photograph: © Airbus S.A.S 2010, by exm company/H. Goussé

'Fanta' shelving by Mat Crockford, one of the works in the exhibition that will run alongside the talks programme, showcasing work by students at the festival's sister venture, the Cheltenham Design Academy

keywords:Cheltenham Design Festival, design week, designer, stefan sagmeister, kenneth grange

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