Launching a new brand is a daunting business at the best of times, but even more so when debuting at the world's most anticipated annual design fair. Each year at the Salone del Mobile, the industry's most respected designers and brands compete for attention; so standing out from the crowd is no mean feat. Here we highlight six new names that were up to the challenge Pictured: The debut collection of Swiss practice PlueerSmitt Writer: Ali Morris

PlueerSmitt Young Swiss designers Olivier Smitt and Dominic Plueer met while working on the design development team at Alfredo Häberli, where they bonded over their love of minimalism and abstract design. They presented the results of their first ever collaboration, under their studio name of PlueerSmitt, at this year's Salone. The collection comprises an inverted blown glass vase, a wool rug featuring overlapping layers of colour, and two small side tables - one made from CNC-milled slabs of Onyx marble and another cast in three colours of beracryl resin Pictured: Side table

PlueerSmitt Young Swiss designers Olivier Smitt and Dominic Plueer met while working on the design development team at Alfredo Häberli, where they bonded over their love of minimalism and abstract design. They presented the results of their first ever collaboration, under their studio name of PlueerSmitt, at this year's Salone. The collection comprises an inverted blown glass vase, a wool rug featuring overlapping layers of colour, and two small side tables - one made from CNC-milled slabs of Onyx marble and another cast in three colours of beracryl resin Pictured: 'Onyx' table

PlueerSmitt Young Swiss designers Olivier Smitt and Dominic Plueer met while working on the design development team at Alfredo Häberli, where they bonded over their love of minimalism and abstract design. They presented the results of their first ever collaboration, under their studio name of PlueerSmitt, at this year's Salone. The collection comprises an inverted blown glass vase, a wool rug featuring overlapping layers of colour, and two small side tables - one made from CNC-milled slabs of Onyx marble and another cast in three colours of beracryl resin Pictured: 'Vase No.1'

PlueerSmitt Young Swiss designers Olivier Smitt and Dominic Plueer met while working on the design development team at Alfredo Häberli, where they bonded over their love of minimalism and abstract design. They presented the results of their first ever collaboration, under their studio name of PlueerSmitt, at this year's Salone. The collection comprises an inverted blown glass vase, a wool rug featuring overlapping layers of colour, and two small side tables - one made from CNC-milled slabs of Onyx marble and another cast in three colours of beracryl resin Pictured: The studio's debut rug

Wonderglass Combining the artisanship of Venetian master glass blowers with the talents of big-name designers, new lighting brand Wonderglass launched with panache during this year's Salone. The Venice- and London-based brand is headed up by Established & Sons' CEO Maurizio Mussati, whose experience as managing director of lighting at Moooi and director at Flos will also come in handy. For the first collection, he called upon design superstars Jamie Hayon, Nendo, Zaha Hadid and Nao Tamura to create chandeliers inspired by the city of Venice. The designs range from Tamura's atmospheric interpretation of floating buoys, to Zaha's spectacular flock of suspended crystals. Pictured: 'Flow[t]' chandelier by Nao Tamura

Wonderglass Combining the artisanship of Venetian master glass blowers with the talents of big-name designers, new lighting brand Wonderglass launched with panache during this year's Salone. The Venice- and London-based brand is headed up by Established & Sons' CEO Maurizio Mussati, whose experience as managing director of lighting at Moooi and director at Flos will also come in handy. For the first collection, he called upon design superstars Jamie Hayon, Nendo, Zaha Hadid and Nao Tamura to create chandeliers inspired by the city of Venice. The designs range from Tamura's atmospheric interpretation of floating buoys, to Zaha's spectacular flock of suspended crystals. Pictured: 'Black Bat' chandelier by Nendo

Wonderglass Combining the artisanship of Venetian master glass blowers with the talents of big-name designers, new lighting brand Wonderglass launched with panache during this year's Salone. The Venice- and London-based brand is headed up by Established & Sons' CEO Maurizio Mussati, whose experience as managing director of lighting at Moooi and director at Flos will also come in handy. For the first collection, he called upon design superstars Jamie Hayon, Nendo, Zaha Hadid and Nao Tamura to create chandeliers inspired by the city of Venice. The designs range from Tamura's atmospheric interpretation of floating buoys, to Zaha's spectacular flock of suspended crystals Pictured: 'Swarm' chandelier by Zaha Hadid

Made in Ratio London-based Australian designer Brodie Neill launched his new design brand Made in Ratio with Theo Theodorou (formerly of Haunch of Venison Gallery) in Zonca e Zonca gallery. Their first collection comprises five core pieces, including an almost impossibly simple chaise lounge in plywood and a three-legged trestle in aluminium. A celebration of design on the designer's terms, all pieces are highly sculptural and experimental in form while their colourful nature will give the designs a longer shelf life as they can be evolved to suit interior trends. Pictured: 'Cowrie' chairs

Made in Ratio London-based Australian designer Brodie Neill launched his new design brand Made in Ratio with Theo Theodorou (formerly of Haunch of Venison Gallery) in Zonca e Zonca gallery. Their first collection comprises five core pieces, including an almost impossibly simple chaise lounge in plywood and a three-legged trestle in aluminium. A celebration of design on the designer's terms, all pieces are highly sculptural and experimental in form while their colourful nature will give the designs a longer shelf life as they can be evolved to suit interior trends. Pictured: Installation view at Zonca e Zonca gallery in Milan

Made in Ratio London-based Australian designer Brodie Neill launched his new design brand Made in Ratio with Theo Theodorou (formerly of Haunch of Venison Gallery) in Zonca e Zonca gallery. Their first collection comprises five core pieces, including an almost impossibly simple chaise lounge in plywood and a three-legged trestle in aluminium. A celebration of design on the designer's terms, all pieces are highly sculptural and experimental in form while their colourful nature will give the designs a longer shelf life as they can be evolved to suit interior trends Pictured: 'Cowrie' day bed

Hinika Australian designer Jarrod Lim studied furniture and industrial design at Melbourne's RMIT University but got his real design education in Europe, where he cut his teeth working for respected names such as Patricia Urquiola and SCP. Now based in Singapore, Lim has been working closely with a local factory, with whom he has founded Hinika - a new brand that fuses Lim's international design perspective with Singaporean craftsmanship. Using a mix of locally-sourced wood and US hardwoods, their debut collection of tables, chairs and a bird house is the perfect marriage of eastern and western design sensibilities. Pictured: 'Bezier' tables

Hinika Australian designer Jarrod Lim studied furniture and industrial design at Melbourne's RMIT University but got his real design education in Europe, where he cut his teeth working for respected names such as Patricia Urquiola and SCP. Now based in Singapore, Lim has been working closely with a local factory, with whom he has founded Hinika - a new brand that fuses Lim's international design perspective with Singaporean craftsmanship. Using a mix of locally-sourced wood and US hardwoods, their debut collection of tables, chairs and a bird house is the perfect marriage of eastern and western design sensibilities. Pictured: 'Kikari' tables

Hinika Australian designer Jarrod Lim studied furniture and industrial design at Melbourne's RMIT University but got his real design education in Europe, where he cut his teeth working for respected names such as Patricia Urquiola and SCP. Now based in Singapore, Lim has been working closely with a local factory, with whom he has founded Hinika - a new brand that fuses Lim's international design perspective with Singaporean craftsmanship. Using a mix of locally-sourced wood and US hardwoods, their debut collection of tables, chairs and a bird house is the perfect marriage of eastern and western design sensibilities. Pictured: 'Kikari' tables

Hinika Australian designer Jarrod Lim studied furniture and industrial design at Melbourne's RMIT University but got his real design education in Europe, where he cut his teeth working for respected names such as Patricia Urquiola and SCP. Now based in Singapore, Lim has been working closely with a local factory, with whom he has founded Hinika - a new brand that fuses Lim's international design perspective with Singaporean craftsmanship. Using a mix of locally-sourced wood and US hardwoods, their debut collection of tables, chairs and a bird house is the perfect marriage of eastern and western design sensibilities. Pictured: 'Torii' dining chair and 'Tree Ring' birdhouse

Hinika Australian designer Jarrod Lim studied furniture and industrial design at Melbourne's RMIT University but got his real design education in Europe, where he cut his teeth working for respected names such as Patricia Urquiola and SCP. Now based in Singapore, Lim has been working closely with a local factory, with whom he has founded Hinika - a new brand that fuses Lim's international design perspective with Singaporean craftsmanship. Using a mix of locally-sourced wood and US hardwoods, their debut collection of tables, chairs and a bird house is the perfect marriage of eastern and western design sensibilities. Pictured: 'Logg' cabinet

Vano Alto Working out of an old hayloft in Tuscany's picturesque Pisan hills, ceramicist Paola Mariani and sculptor Vittorio Cavallini are the founders of new design studio Vano Alto. After realising their combined creative potential while working on a house renovation together, the duo began working with craftspeople from Pisa to Florence to build a collection of furniture, lighting and ceramics. Combining materials such as wood, Plexiglas, steel and leather, their debut collection has a sculptural quality that showcases the pair's artistic talents. Pictured: Vano Alto's debut jugs

Vano Alto Working out of an old hayloft in Tuscany's picturesque Pisan hills, ceramicist Paola Mariani and sculptor Vittorio Cavallini are the founders of new design studio Vano Alto. After realising their combined creative potential while working on a house renovation together, the duo began working with craftspeople from Pisa to Florence to build a collection of furniture, lighting and ceramics. Combining materials such as wood, Plexiglas, steel and leather, their debut collection has a sculptural quality that showcases the pair's artistic talents Pictured: A series of vases

Vano Alto Working out of an old hayloft in Tuscany's picturesque Pisan hills, ceramicist Paola Mariani and sculptor Vittorio Cavallini are the founders of new design studio Vano Alto. After realising their combined creative potential while working on a house renovation together, the duo began working with craftspeople from Pisa to Florence to build a collection of furniture, lighting and ceramics. Combining materials such as wood, Plexiglas, steel and leather, their debut collection has a sculptural quality that showcases the pair's artistic talents. Pictured: The brand's sculptural bench

Vano Alto Working out of an old hayloft in Tuscany's picturesque Pisan hills, ceramicist Paola Mariani and sculptor Vittorio Cavallini are the founders of new design studio Vano Alto. After realising their combined creative potential while working on a house renovation together, the duo began working with craftspeople from Pisa to Florence to build a collection of furniture, lighting and ceramics. Combining materials such as wood, Plexiglas, steel and leather, their debut collection has a sculptural quality that showcases the pair's artistic talents. Pictured: A side table

Officine Tamborrino Italian company Scaff System has been manufacturing industrial steel shelving since 1957. However, this year the company decided to branch out into new markets with the launch of Officine Tamborrino - a new sub brand that produces steel furniture for the home and office. With a distinctive style that references the company's mid-century heritage, Officine Tamborrino's debut collection includes a bookcase, chest of drawers, desk, chair, floor lamp and task lamp all made using simple folded steel constructions. Pictured: The brand's Salone installation

Officine Tamborrino Italian company Scaff System has been manufacturing industrial steel shelving since 1957. However, this year the company decided to branch out into new markets with the launch of Officine Tamborrino - a new sub brand that produces steel furniture for the home and office. With a distinctive style that references the company's mid-century heritage, Officine Tamborrino's debut collection includes a bookcase, chest of drawers, desk, chair, floor lamp and task lamp all made using simple folded steel constructions. Pictured: 'OT1' floor lamp, 'OT 57' desk, 'OT2' table lamp and 'Lambda' chair

Officine Tamborrino Italian company Scaff System has been manufacturing industrial steel shelving since 1957. However, this year the company decided to branch out into new markets with the launch of Officine Tamborrino - a new sub brand that produces steel furniture for the home and office. With a distinctive style that references the company's mid-century heritage, Officine Tamborrino's debut collection includes a bookcase, chest of drawers, desk, chair, floor lamp and task lamp all made using simple folded steel constructions. Pictured: 'OT2' table lamp

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