In accordance with founder Harry Gordon Selfridge's mantra 'Develop imagination, throw away routine', the London department store launches its 'Festival of Imagination' with the help of Dutch architect Rem Koolhaas

伦敦百货商店Selfridges清理了2013个售卖架，为了庆祝一个“想象的节日”，推出了节日装饰品，目的是激发一点集体创造意识。

让TED的电路为其脑部燃料运行，零售巨头正在提供一种三方面的方法来扩展我们在商店的想象力；这个概念本身是由Selfridges的新副主席Alannah Weston根据创始人Harry Gordon Selfridge的口头禅构思的：“DEV”。离别想象，扔掉例行公事。

橱窗开始于街道层面，由艺术家RolfSachs和建筑师和教育家米尼玛等大思想家展示的概念窗口（后者的“宠物动物园”窗格中有机器人传感器触手，这些触手能够复制行人的运动）。
在一楼是“想象商店”，推出了“面向未来”的设计曲线（从3D家庭打印机到GPS鞋），而下面的地板是由独行荷兰建筑师雷姆·库哈斯设计的“想象馆”。

在IsAualAudie空间内，IMANDIALA已经表现为一个智库平台，从这一天起，Selfridges将主持一个由领先的“想象者”主持的演讲、讨论和辩论的日常节目。

一次只容纳72人，想象中的像圆形剧场似的钢结构，用磨砂的丙烯酸树脂包裹，从内部照明，许多人不喜欢其他库哈斯作品的宏伟壮观，但无疑这是节日的王冠珠宝。扩展了光学幻觉的主题，地板被描绘成一种有节奏的线性图案，而房间的结构柱已经完成了光学绿色涂料-同样的东西用于绿色屏幕拍摄。

“最初，我们想探索一个围绕发明的项目，但我们进化出了这个概念，重点变成了想象力，它具有更大的创意潜力。”它也为Selfridges的“第一次健康运动”无噪音“提供了一个很好的后续，该运动于去年1月研究了正念和冥想。

至于库哈斯政变，休森解释说：“我们一直想用REM和OMA做一个长期的项目，因为他们是塞尔弗里奇创意团队的一个巨大的灵感来源。他们不仅关注建筑，还关注城市化、文化分析和时尚——包括普拉达的时装秀和商店设计。

这个项目当然提供了思考的食物，如果多米尼克·威尔考克斯的GPS鞋原型找到它的生产方法，明年的“1月”的概念也可以提供直接的路线回家。

Taking a three-pronged approach to expanding our imaginations, the in-store showcase includes Koolhaas' 'Imaginarium' think tank (pictured), conceptual window displays and 'Imagine Shop' full of future-focused curios

Hosting daily lectures and discussions, the Imaginarium's amphitheatre-like steel structure has been clad in frosted acrylic and is illuminated from within. Extending the optical illusionary theme, the surrounding floor had been painted with a rhythmic linear pattern, while the space's structural columns have been finished with optic, green screen paint

The brain fuel continues at street level with window displays by big thinkers. This pane, called 'External Brain', has been designed by Agi Haines

Next up: Dominic Wilcox's 'Variations on Normal', featuring a potted umbrella and spiked punk taps

Architect and educator Minimaforms' 'Petting Zoo' pane has robotic sensor tentacles that replicate the motion of passersby

A floating bathtub offers 'A Place to Think' by Selfridges' creative team

Nancy Fouts' chello boat lifts the imagination up, up and away...

The 'Imagine Shop' hosts a prototype of People People's 'Transparent Speaker' that will be available for purchase in May

Dominic Wilcox's 'GPS Shoes', with GPS embedded in the heel and LED toe lights to point the way, offer a new direction for technology apparel

keywords:Selfridges, Rem Koolhaas, OMA, Rolf Sachs, Minimaforms, Harry Gordon Selfridge, Alannah Weston

关键词：塞尔弗里奇、雷姆·库哈斯、OMA、RolfSachs、Minimaform、HarryGordonSel冰箱、AlannahWeston