The promotional booklets that struck a chord with curator Alexander Tochilovsky, designed for Sharp & Dohme by Alexander Ross in the 1940s

从20世纪40年代到60年代，它汇集了罕见的作品，并考察了图形设计对行业的持久影响。最后，他发现这个天才是亚历山大·罗斯。设计师为夏普制作的有力的宣传材料

Advertisement for a series of Upjohn drugs, art directed by Rudy Wolff and illustrated by Andy Warhol, 1950s

Advertisement for Geigy, c. 1954-55 Image courtesy of Display – Graphic Design Collection

Mailer for Geigy designed by Max Schmid, 1951 Image courtesy of Display – Graphic Design Collection

Advertisement for Geigy, c. 1958 Image courtesy of Display – Graphic Design Collection

Advertising cards for Geigy. Left and middle cards, circa 1958. Right card designed by Roland Aeschlimann, circa 1964 Image courtesy of Display – Graphic Design Collection

Advertisement for Dompe by Franco Grignani, 1955 Image courtesy of Display – Graphic Design Collection

Advertisement for Dompe by Franco Grignani, 1954 Image courtesy of Display – Graphic Design Collection

Advertisement designed for Wm. S. Merrell Company by Herb Lubalin, 1954 Photograph by Carl Fischer

'Pharma' exhibition: penicillin advertisement in Scope Magazine, designed by Lester Beall, 1949

Advertisement for Roche by Aldo Calabresi for Studio Boggeri, 1959 Photograph by Sergio Libis

Promotional mailer for Ciba, designed and illustrated by Jerome Snyder, 1950s

keywords:Design, graphic design, art, exhibition, New York, typography

关键词：设计，平面设计，艺术，展览，纽约，排版