a to z aesop launches a digital design archive of all its stores
2015-10-09 11:07
Aesop's individualized approach to its retail stores is now immortalised as a microsite called Taxonomy of Design, which showcases the creative processes, materials and features of each location
我们对澳大利亚护肤品品牌伊索的长期爱恋,远远超出了它有意识的配方和漂亮的包装。该公司对其每一家精品店采取的个性化、设计精明的方法足以将任何愤世嫉俗的人推到边缘。
在过去的28年里,伊索通过与一系列新兴建筑师合作为每一个前哨创建了独立的身份,精心地组装了一系列不可丢失的商店。其创意成果如今已成为一个名为“设计分类法”的微型网站,这是一个在线商店档案,展示每个地点的创意流程、材料和特色-对于那些无法亲自访问的人来说,这是完美的选择。
每一家精品店都有生动的描述,以及在空间中使用的材料和它的商标特征的华丽的图像。从波士顿白橡树林立的纽伯里街商店到位于维多利亚时代旧庄园的粉红围墙的北墨尔本商店,每一个空间都是一个独特的宝库。
该网站还提供了一系列的电影访谈,采访了合作建筑师和设计师,比如斯诺赫塔(Snohetta),他为奥斯陆的王子加特(Prinsengate)精品店创造了一个虔诚的教堂空间,以及保罗·门德斯·达·罗查(Paolo Mendes Da Rocha)和麦德龙·阿基耶托斯(Metro Armisetos),他们为网站很容易由现场、材料或签名功能组织,它是一个诱人的视觉词汇表,它将零售建筑和设计的惯例旋转在头上。
The white oak-lined Newbury Street shop in Boston, designed by William O' Brien Jr
The Cigue-designed Le Marais boutique as seen from the outside....
... and with its sculptural white plaster counter on the inside
March Studio's pink walled North Melbourne store pays homage to its placement within an old Victorian manor house
Aesop's minimalist Kyoto boutique, designed by Simplicity
Historic features that were discovered during construction informed the vaulted design that Snohetta created for Aesop's Prinsensgate shop in Oslo
Portland posseses this industrial-tinged space, designed by John Randolph
Sao Paolo's modernist boutique, designed by Paolo Mendes da Rocha and Metro Arquitetos
keywords:Beauty & Grooming, Aesop, Snøhetta
关键词:美
我们对澳大利亚护肤品品牌伊索的长期爱恋,远远超出了它有意识的配方和漂亮的包装。个性化的,设计精明的方法,公司采取的每一个精品店是足够推动任何Cy.
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