The prestigious writing instruments brand Montblanc has unveiled its new global store concept, designed by Noé Duchaufour-Lawrance

万宝龙刚刚为其门店推出了一个新的全球概念，由法国著名设计师NoéDuchauFour-Lawance创建。从远东的几家精品店开始，这个德国品牌将把这个概念带回家，在逐渐推出万宝龙500多个全球零售点之前，用新的设计重新装修汉堡的精品店。

复杂和身临其境，新的零售概念是代表万宝龙的精致豪华和工艺，就像它是杜沙福-劳伦斯的设计语言。在两年的时间里，杜豪弗-劳伦斯和他的团队把这个品牌提炼成一系列视觉特征，为万宝龙的产品注入活力。他开玩笑说：“到最后，我的团队正在谈论万宝龙。”

这位法国设计师和他的团队研究了这个品牌的核心，在万宝龙的写作传统中确定了他们过去和未来的关键。他创造的语言由黑白元素支持，分别代表漆器和纹理纸，这体现了公司标志性的黑色钢笔和写作艺术。弯弯曲曲的线条被更多的几何元素点缀，在商店内创造了一种非常类似于品牌本身的运动；专注于各种产品，包括书写工具以及手表、珠宝、文具和皮革制品，每一种产品都在概念中有自己的专用展示。

杜豪弗斯-劳伦斯的设计灵魂也是通过使用在他更广泛的设计作品中出现的反复出现的元素而产生的：谨慎的曲线、材料的巧妙组合、用作展示的木材和黄铜家具元素以及整个空间的有机感，都是他创作的典型细节，在这里提炼成了一种全新的语言。

“家具是故事的一种延伸，”他说。空间和家具是真正相连的，空间是家具的结果。这就是我几乎把家具和室内设计结合在一起的原因，因为我相信，只要你有一张有八把椅子的桌子，你就能创造出一个空间。家具是设计师最能做的事情。

这些空间将形成一个合适的新的全球家园的品牌，杜沙福-劳伦斯创造了一种语言，万宝龙将能够随着时间的推移。

该公司首席执行官兰伯特(Jér me Lambert)说，我们最新的零售空间反映了梅森对有目的和审美创新的追求。“它体现了今天的万宝龙和明天的愿景，因为梅森继续突破技术和设计的界限。”

The language Duchaufour-Lawrance created is supported by black and white elements, respectively representing lacquer and textured paper, which exemplify the company’s signature black pens and the art of writing

Sinuous lines are punctuated by more geometric elements, creating a movement within the stores which is very much like the brand itself

The discreet curves, the sapient combination of materials, the wood and brass furniture elements used as displays and the overall organic feel of the space are quintessential details of the designer's creations

Sophisticated and immersive, the new retail concept is as representative of Montblanc’s refined luxury and craftsmanship as much as it is of Duchaufour-Lawrance’s design language

Starting with a few boutiques in the Far East, the German brand will take the concept home, refitting its Hamburg boutique with the new design before gradually rolling it out to  Montblanc's 500-plus worldwide retail points

‘Furniture is a kind of prolongation of the story,’ Duchaufour-Lawrance notes. ‘Space and furniture are really connected; the space is a result of the furniture... And furniture is the ultimate thing a designer can do’

The spaces will form a fitting new global home for the brand, Duchaufour-Lawrance creating a language that Montblanc will be able to evolve over time

keywords:Retail architecture, Showrooms

关键词：零售建筑、陈列室