Brands like Pirelli and Lavazza use the calendar as an opportunity to showcase their creative sides, becoming well known in the process for bringing in the photography bigwigs. Pictured here is the 2012 Pirelli Calendar, entitled 'Swoon', which has been photographed this year by Mario Sorrenti

挂历都已经长大了。这是一种常年摆脱日常生活中的螺母和螺栓的世界，由于其日益高端的摄影和高端模特，它年复一年地变得更加享有盛名。通过展示其潜在的创意一面，倍耐力日历(Pirelli日历)-以及另一家本土企业Lavazza的年度上市-大大提升了其低微的日历，而希望展示创意力量的品牌也对此进行了大量效仿。就连像Fedrigoni这样的纸品商也已经进入了以艺术为手段的日历，展示其产品的潜力。

为了庆祝制作日历的20周年，Lavazza委托了12位摄影传奇人物将相机打开。安妮·莱博维茨(AnnieLeibovitz)、大卫·拉查佩尔(DavidLaChapelle)、“墙纸”*撰稿人迈尔斯·奥尔德里奇(MilesAldridge)等人回来时，带着一系列这张封面照片由艾伦·冯·恩沃思拍摄，是唯一的非元图像，由20岁的荷兰模特和拉瓦扎发言人瓦莱丽·范德格拉夫组成。

这家意大利咖啡公司还出版了一本纪念的、相当恰如其分的咖啡桌巨著，收录了历法中最棒(也是最性感)的一部。布包，书脊与精装书脱节，由里佐利出版，法比奥·诺文贝(Fabio Novembre)出版，平面设计由柏林的“Onlab”出版。

与此同时，倍耐力推出了第39版的信封，由马里奥·索伦蒂在科西嘉拍摄。日历和收藏家的项目，名为“Swoon”，演员名为LaraStone，KateMoss和MillaJovovich，在他们所有的荣耀中都是黑白相间的。皮雷利没有把照片卷成螺旋形，而是松散地包装在一个超大的画布组合中，这样崇拜者就可以把它们分别拿出来，并把它们混合在一起。

最后，Fedrigoni：这家意大利纸业公司在其最新的桌面日历上接受了对魅力的古怪态度。Fedrigoni的每一天365天都打印在它自己的触觉单上，并配备了QR代码，当用你的设备扫描时，它推荐一天的文化郊游，从建筑步行到设计活动。

The 2012 Pirelli calendar comes packaged in an ample canvas portfolio which allows for the photographs to be removed and rearranged according to preference

The lower portion of the calendar has an in-built sleeve, containing date cards for each month

Overview of the 2012 Pirelli Calendar, featuring Italian model Margareth Madè (top) and Lithuanian model Edita Vikeviciute (bottom)

The 2012 Pirelli Calendar, featuring Lithuanian model Edita Vikeviciute

Lavazza commissioned 12 photography legends to turn the camera on themselves. The cover shot, by Ellen von Unwerth, is the only non-meta image, featuring 20-year-old Dutch model and Lavazza spokesperon Valerie van der Graaf

Photographers came back with a series of wildly distinctive self-portraits that also highlight their love for the coffee. Pictured here is Annie Leibovitz's self-portrait

Each adjoining page features a signed page with text detailing the photographer's inspiration behind the self-portrait

Wallpaper* contributor Miles Aldridge's interpretation

Erwin Olaf's interpretation of what consumes his mind when drinking Lavazza coffee

Ellen von Unwerth's self-portrait sees her celebrating with a birthday cake - an homage not only to the 20th birthday of the Lavazza calendar, but also a nod to her earier work with Lavazza on the brand's 100th anniversary in 1995

Meanwhile, Fedrigoni has embraced quirkiness over glamour for its latest desktop calendar  

The Italian paper company has embraced the digital age, integrating their paper calendars with a barcode

Scanned with a smartphone app, each code links to a website with a daily cultural tip, with ideas ranging from architectural walks to design events