Nike has produced a new take on the London Tube map, charting how many NikeFuel points you would earn with one of its Nike+ FuelBands if you decided to walk between stations (Zone 1 only) rather take the underground. In this short film, the team behind the map talk about their plodding and plotting

你可能注意到人们仔细研究复古-未来派的腕带与闪烁的数字。你可能已经拥有了这样的东西，现在奇怪地被那些LED读数迷住了。对于那些一心想把自己的日常生活变成一个固定数据流的人来说，耐克FuelBand已经成为一个最受欢迎的工具，他们只是想给出一个数字，看看他们在任何一天里的活跃程度或惰性程度。

耐克的Fuelband，使用智能传感器和复杂的算法，奖励你的耐克燃料取决于你移动了多少。为了鼓励更多的人起起落落，并招募更多的燃料商，耐克现在伦敦地铁地图上推出了一款新的产品，它显示了如果你决定在车站之间行走(仅限于1区)，而不是在地下被分流的话，你将赚多少尼基燃料(NikeFuels)。

“城市主义者”，研究员和热心的步行者约翰·宾厄姆-霍尔沿着路线走来走去-到处都是风景优美的地方-并把NikeFuel点划了下来。然后，这些数据被整理成地图，由伦敦大学学院的高级空间分析中心负责。然后将结果交给设计师和“可视化者”大卫·勒普申(DavidLuepschen)，让他们变成一幅令人愉悦的地图，可以在这里下载，也可以在www.nike.com/fuelband上下载。这款地图的袖珍版也可在伦敦耐克的几家主要商店买到。

'Urbanist', researcher and keen walker John Bingham-Hall walked the routes - adding scenic diversions here and there - and clocked up the Fuel points. These were then crunched and converted into cartography proper by the Centre for Advanced Spacial Analysis, part of University College London. The results were then handed to designer and 'visualiser' David Luepschen to turn into a graphically pleasing map, downloadable here

keywords:nike, fuel band, nike fuel band

关键词：耐克，燃油带，耐克燃料带