Last week, Dunhill staged 'Trafalgar' in Shanghai, a show-stopping presentation that saw 64 Asian models being enveloped in an imperceptible CGI membrane, onto which whirring animated seasonal imagery was broadcast

随着中国迅速转型为奢侈品零售商的圣杯，许多人纷纷前往东方追求，这一点也不足为奇。在过去的十年里，不仅在最大的城市，而且在第二和第三线市场，相继推出、开设商店和举办盛大的公关活动。随着男装品牌之间的竞争已经十分激烈，由于中国已经成熟的裁缝市场，许多男装品牌只是投入了大量的资源来迎头赶上。邓希尔，以其真正的亚洲传统，是对这一规则的极大例外。

这个备受尊敬的伦敦品牌20年前在上海开设了第一家门店，如今在中国大陆拥有约100家门店，在香港拥有9家门店-这证明了中国人与英国同志的高标准。为了庆祝这一有效的背景故事，加上2012年秋冬系列的推出，该品牌上周在上海新世博中心的5000个座位的礼堂举行了迄今为止最令人印象深刻的展览-考虑到最近的富有想象力的展示-这说明了一些问题。

这一事件代号为“特拉法加”，是东西方文化的愉快和诗意表达。演奏家兼邓希尔品牌大使查理·暹姆(CharlieSiem)以沃恩·威廉姆斯(VaughanWilliams)的“云雀升天”(LarkAscinging)的寒战表演引领了这一过程，它与当代中国作曲家谭盾的“远距离爱情”(Love In Remote)和冰岛乐队SiguerRos的虚幻的“霍皮波拉”(Hoppipolla)歌曲交织在一起。在这段时间里，64位亚洲猫道之王-穿着邓希尔令人垂涎的旅行夹克、可逆的马卡和精致的裁缝-站在舞台上，被要求想象成伦敦特拉法加广场(Trafalgar Square)。

围绕这些雕像(这是特拉法加广场和所有)英雄是一个无形的CGI膜，在上面播放旋转动画季节图像，包括从樱花在黎明到夏至中午和秋天的树叶在黄昏。随着神奇的全息投影把我们从春天带到了冬天，模特们巧妙地回应了季节的变化，增加了太阳镜，或者戴上了项圈，直到最后一刻，突然出现了一场午夜的“暴风雪”，围绕着它们-仿佛它们是在一个巨大的雪球中捕捉到的，被震成一团。

嘉宾被邀请到舞台上近距离检查收藏品(和模型)的质量。值得注意的是，经典的海军蓝单纽扣羊毛套装，带有尖顶翻领、剪裁内衬的丝绸轰炸机、深蓝色天鹅绒晚礼服和一件方便旅行的夹克，在打开包装后又重新成形。由于法兰绒的使用，这个收藏也非常突出，这是福克斯兄弟拥有250年历史的磨坊所提供的。

然后，一个选定的300人进入了阿尔弗雷德邓希尔总部的后场派对，这是20世纪20年代新古典主义别墅在该市前法租界的一对。在私人套房，客人们体验了一场盛宴，包括中国的传统表演和当地的艺术展览，其中包括书法、剪纸和歌剧绘画，这与登喜路带来的艺术非常相得益彰。

欲了解更多关于“Trafalgar”的内容，包括2012年秋季/冬季的完整收藏和制作视频，请访问www.facebook.com/AlfredDunHill。

Last week, Dunhill staged 'Trafalgar' in Shanghai, a show-stopping presentation that saw 64 Asian models being enveloped in an imperceptible CGI membrane, onto which whirring animated seasonal imagery was broadcast

As the imagery took us from Spring to Winter, models subtly responded to the changing seasons with an addition of sunglasses or the turning up of a collar …

… until the finale brought in a sudden midnight 'snow storm' that circled them - as if they were captured in a giant snow globe shaken into a flurry

Virtuoso violinist and Dunhill brand ambassador Charlie Siem led the proceedings with a shivers-down-the-spine rendition of Vaughan Williams's 'Lark Ascending', interwoven with compositions from contemporary Chinese composer Tan Dun and Icelandic band Sigur Ros

The magical holographic projection, which condensed the four seasons into one day, was built using 15,000 CGI frames, one of the longest sequences ever made

The presentation in China celebrates Dunhill's strong Asian heritage, along with the launch of its Autumn/Winter 2012 collection

Even guests’ sense of smell was catered for – fragrance house Firmenich created an aroma which evoked the natural scent of nature after the rain

After the performance, guests were invited to the stage to view the collection up close. Noteworthy pieces included classic one-button navy wool suits with peaked lapels, shearling-lined silk bombers and velvet dinner jackets

Two guests inspect the quality of the clothes (and the models)

A post-show mingling of models and guests

At the after-party at Alfred Dunhill 'Home' - a pair of 1920s neo-classical villas in the city's former French Concession - the brand threw a gala, peppering the event with local art showcases including paper cutting, opera painting and calligraphy (pictured)

The calligraphist even tackled the Wallpaper* logo – with an interesting interpretation of the Wallpaper* asterisk

The skilled paper cutter in action

The impressive presentation took place at the Silver Hall, a 5,000-seat auditorium in Shanghai's dazzling new Expo Centre

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

Alfred Dunhill A/W 2012 collection

keywords:Dunhill, Shanghai, China, A/W 2012, Chinese fashion, east meets west

关键词：邓希尔，上海，中国，A/W 2012，中国时尚，东方与西方