Tate Modern opens its much anticipated Herzog & de Meuron extension, called Switch House, this weekend. We advise that you exit through the gift shop, captured on film here

今天早上在班克塞德附近传来一阵喧闹声，作为泰特·现代的赫尔佐格

他解释说：“我们已经考虑了每一个细节。”从女性的配件展示，到定制的书架到T恤的人体模特。“有这么多的物件存货，创造一个流动的和统一的商店地板是必不可少的。”“你看到的每一个单元都是轮子，”哥特补充说，推着一个高耸的展示柜，贴在一个裸露的工业跑道上。因此，随着博物馆的展览和需求的变化，商店可以不断地调整以适应。我认为它像一个市场，有可以完全拆卸和重新配置的摊位，这取决于他们出售的产品。

甚至连照明都是“永久的临时”-它会随着货架移动。谨慎的LED条被嵌入模块单元的框架中，将聚光灯照在每一件物品上。戈特尔说，当条形灯被关掉时，空间看起来有多么的不同，真是令人惊讶。“但当他们打开时，商店感觉更像是画廊空间的延伸，让每件物品都有更好的感觉-所以顾客可能会对价格标签感到惊喜。”

这家商店储存了类似于现有河畔商店的物品(明信片、杯子、艺术用品)，但人们更多地关注限量版艺术书籍和版画，这些书和版画占据了一个图书馆大小的后墙书架单元。

色彩的飞溅来自于专门的儿童区，这个区域得益于直接雕刻在书架上的儿童大小的壁龛-这是孩子们在参观了现在巨大的博物馆之后的最佳休息场所。在其他地方，感觉更成熟，有粉末涂层的钢固定材料，典型的混凝土地板和深色木材的口音。

开业当天的兴奋是有感染力的，戈特尔对这个项目的热情是显而易见的。他总结道：“我们与泰特现代公司的企业团队密切合作，我们意识到商店在为非营利性画廊创造收入方面的重要性。”“我们一直钦佩泰特的远见卓识-能够成为使这一愿景成为现实的团队成员，这是一项巨大的荣誉。”

Designed by the Netherlands-based consumer experience brand UXUS, in collaboration with Tate's in-house retail experts, the store stretches to an impressive 500 sq m

'Every unit you see here is on wheels,' George Gottl of UXUS explains, 'so, as the needs of the museum change, the store can be continually adjusted to fit'

The store stocks similar items to the existing River shop (postcards, mugs, art supplies) but there is a heightened focus on limited edition art books and prints, which occupy a library-sized shelving unit across the back wall

The finishes are high quality, with powder-coated steel fixings, Tate-typical concrete floors and accents of darkened wood

Discreet LED strips are embedded into the framework of the modular units, shining a spotlight on each item

Gottl concludes, 'We have always admired Tate for its visionary approach – it has been an enormous honour to be part of the team that is making that vision a reality.' Pictured: view at the top of the imposing, central concrete staircase

keywords:Herzog & de Meuron, Tate Modern, Tate, extension, Switch House, UXUS, retail, shop, store, museum

关键词：Herzog