dior takes over harrods
2013-03-15 11:58
Dior has joined forces with London's Harrods to create a wonderland of all things related to the luxury French brand. Pictured, the entrance to the fourth floor couture exhibition space
克里斯汀迪奥的遗产继续响亮和大胆的共鸣,就像设计师首次亮相他的开创性的新外观系列。今年春天,哈罗德已经与时装公司联手,创造了一个时装仙境和对设计师的终极敬意。这一合作改变了这家豪华百货公司的外部面貌,并占据了整个四楼,提供了一系列概念空间和一家弹出式咖啡馆。这个项目标志着两大品牌之间长达60年的合作关系,始于1954年这位设计师对哈罗德时装剧院的开发。
迪奥已经在商店橱窗里展示了一个贴合设计师对英国的亲和力的点头——皇家BeeFutsS站在创意总监Raf Simons的待售服装旁边,电话亭唤起了新的外观轮廓。一个新的地板弹出精品装饰在标签的签名灰色特征皇家邮政信箱,作为基座的限量版产品。
楼上的游客受到迪奥巴黎总部蒙田大街30号的正面迎接,这座建筑以缩影形式重现。这片空间让人感觉像是一个重大的回顾展,里面有一本巨大的数字童话书。展出的是一系列的‘女士迪奥’的袋子,由即将到来的艺术家和迷你斯托克曼人体模型,穿着精湛的时装设计。迪奥团队还发现了这位设计师罕见的照片和草图,这些照片和草图都与个人纪念品一起展出。
这一空间以新的迪奥咖啡厅(CaféDior)达到高潮,蛋糕上装饰着迪奥(Dior)时尚插图、黑松露煎蛋和其他食谱,这些菜谱是从设计师1972年出版的一本烹饪书(以及自称的美食家)中借来的。哈罗德将在整个月里举办一系列活动来庆祝这个项目:让迪奥艺术家勾画你的肖像,个性化香水瓶,或者从迪奥化妆公司的创意总监Tyen专门设计的一系列美容产品中挑选。
The new ground floor pop-up boutique is decked out in the label’s signature grey
Limited-edition products created especially for the project are displayed on Royal Mail boxes
A mannequin dons a dress from Raf Simons' S/S 2013 collection for Christian Dior
Even the foyer by the department store's famous escalators has received a Dior makeover
The façade of the famous Parisian headquarters, recreated in miniature
The restropective opens with this line-up of couture gowns by Christian Dior
Hints of the designer are infused into every part of the exhibition, such as these decals of his drawings illuminated on ceiling-mounted lightboxes
An interactive digital book tells the history of the house of Dior
Dior's seminal New Look collection revolutionised the fashion industry when it was first unveiled in 1947
Rare photographs of the couturier have been unearthed and are featured alongside his illustrations
Personal notes and memorabilia from the Dior archive
Iconic emblems of the two powerhouse brands are blended together in this installation, such as the Harrods bear and Dior's New Look silhouette
A dazzling mirrored room featured hundreds of perfume bottles and a spectacular evening gown in the next installation space
This sculpture by Jean-Michel Othoniel, 2012, in brown glass, bronze and gold leaf, is inspired by the bottle of the fragrance
A design by Christian Dior ...
... and Raf Simons' contemporary interpretation of the same outfit
The link between the house's heritage and future is a recurring theme throughout. This particular concept space features iconic dresses by Christian Dior...
... opposite the contemporary creations worn by the red carpet stars of today
Sofia Coppola's short film for the Miss Dior fragrance is projected onto this larger-than-life chair
Simons designed this new couture gown, featuring a million flowers, based on an archival piece by Dior
Young British designers were invited to submit their rendition of the 'Lady Dior' bag. Sculptor Alice Anderson's piece is pictured here
'Paradigm', by Neil Ayling, 2013
Also on show was an archival piece from Dior's 2009 'As Seen By' exhibition by Liu Jianhua, who crafted the Lady Dior bag in gold-painted porcelain
A creative video installation shows the making of a 'Lady Dior' bag
The fourth floor installations cumulate with this theatrical display of miniature Stockman mannequins, donned in couture gowns
A close-up of the installation
A pop-up Dior café is serving up black truffle omelettes and other dishes borrowed from a cookbook published by the designer in the seventies
Dior has hoisted branded flags on the exterior of Harrods
The fashion house has also taken all of the department stores eponymous windows with British-inspired displays, such as these Royal Beefeaters teamed with mannequins sporting ready-to-wear designs by Simons
Famous London landmarks feature in some of the window installations and are reimagined with a Dior twist
The tour of miniature London landmarks continues with the Palace of Westminster
Hundreds of Dior perfume bottles raining down in one of the window displays in a tribute to British weather
Mannequins stand among Big Ben in this display
Dior handbags are suspended from Tower Bridge
keywords:Dior, Harrods, collaboration, Tyen, Christian Dior, installation, fashion
关键词:迪奥,哈罗德,合作,Tyen,Christian Dior,安装,时尚
克里斯汀迪奥的遗产继续响亮和大胆的共鸣,就像设计师首次亮相他的开创性的新外观系列。今年春天,哈罗德与时装公司联手打造了一座时装仙境,并向…致敬。
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