London superstore Selfridges recently unveiled the Denim Studio, a new one-stop destination for denim, with upwards of fifty brands and a variety of bespoke features on offer. Photography: Andrew Meredith

乔治·阿玛尼(GiorgioArmani)曾宣称，“牛仔裤代表时尚的民主”，而伊夫·圣洛朗(Yves SaintLaurent)则常常哀叹自己没有发明它们曾经是工厂工人和矿工的制服主食，但今天你很难找到一个没有一对(或5个)的衣橱。因此，Selfridges将2.6万平方英尺的零售空间专门用于时尚最经久不衰的材料，这是很合适的。伦敦百货公司的新牛仔工作室被认为是世界上最大和最全面的牛仔商场。

这个空间的锚是数字的‘janius吧’，在所谓的Fit Studio中占有一席之地。总部位于伦敦的Kin Design(和前壁纸*队列)用三块大触摸屏平板电脑制作了一张互动桌子，运行着一系列定制的媒体，从查找簿、品牌传记到街头风格的快照。数字咬可以通过手指的滑动在桌子周围传递，然后“扔”到大屏幕上。

顾客也可以浏览11000种可用的样式，将他们的选择书签成一个愿望列表，可以通过电子邮件或打印出来作为口袋大小的小册子。此外，还提供了一款牛仔裁缝，它为每个品牌提供两小时的改装；平台，举办特别的项目发布和预览；以及有史以来第一套专用于牛仔的个人购物套房。

这条牛仔仙境目前拥有52名设计师，其中包括拉格。

零售建筑师hmkm，长期的Selfridges合作者，恢复了原有的建筑细节，以及装饰了熔岩石展示台，丙烯酸网格架和一个未来派的霓虹灯。

虽然它最近向公众开放，但官方庆祝活动将于下周一开始，届时将推出“牛仔情人”，这是一项为期两个月的以牛仔为中心的大型活动。时间的配合，Selfridges也将推出其夏季商店橱窗，其中包括由设计师，如J.W.安德森，斯特拉麦卡特尼和埃尔登一次性庆祝牛仔作品。

The Fit Studio houses a tailoriong and alteration service, extensive fitting rooms, and the first ever personal shopping suite dedicated to denim. Photography: Andrew Meredith

The department store giant continues to expand on the phygital (a recently coined term to describe the ever-closing gap between the physical and digital) with the 'jeanius bar', by London-based Kin Design. The interactive table features three large touchscreen tablets...

...running a digital stream of media, from lookbooks and brand biographies to street-style snaps. Photography: Jessica Klingelfuss

The digital bites can be passed around the table with the swipe of a finger and 'thrown' onto the big screen. Customers can also browse the 11,000 available styles, bookmarking their selections into a wishlist that can be emailed or printed out in store as a pocket-sized booklet. Photography: Jessica Klingelfuss

The East End Thrift Store is offering up denim by the kilo at its counter. Photography: Andrew Meredith

The denim wonderland currently boasts an eclectic mix of designers in its portfolio, including Rag & Bone, Junya Watanabe, Adidas and Christopher Kane. Photography: Andrew Meredith

keywords:Selfridges, London, fashion, designer, denim, Denim Studio

关键词：Selfridges，London，时尚，设计师，牛仔工作室