Japanese design studio Nendo has teamed up with Paris fashion house Kenzo to create the look – and logo – of the esteemed brand’s new unisex fragrance

他们说，你不应该用封面来判断一本书，也不应该用瓶子来判断一本书的香味，但有时诱惑太大了。有一个同样诱人的瓶子和气味有助于避免任何偏见。为此，由佐藤(OkiSato)领导的日本尼多工作室(Nendo)已与巴黎时装公司Kenzo合作，为这款备受尊敬的品牌新推出的两性香水设计了外观和标识。

一个小图腾形状的深紫色玻璃瓶保存着Kenzo的三种新气味，这三种气味是为一代人的全球化而创造的，也是受其启发的。

Nendo解释说，在前几代人感受到国籍、语言和宗教差异更大的地方，今天的年轻一代要跨越的文化鸿沟相对较少，具有更大的共同认同感。

被描述为“一个新的部落”，三个独特的古龙是仿照古老的美洲土著图腾柱；一个简单的结构，代表一个身份，并有能力聚集人。就像他们受到启发的木制纪念碑一样，瓶子是由不同形状和大小的不同部分组成的，堆放在一起形成了坚实的整体设计。

Nendo说，这种简单而大胆的设计是一种高度符号化的尝试，目的是捕捉原始香水并将其与跨国香水融合；这是这款新香水所针对的一代人的两大精髓。

里面的香味既适合男性，也适合女性：图腾橙是一种花香和香味，带有苦橙和香根草；图腾黄是粉红色葡萄柚和皮革树林中闪闪发光、令人愉悦的香气；图腾蓝是菠萝、小豆蔻和雪松的水果和感官混合。

一个整洁的黑白雪佛龙图案装饰的盒子，也，如果你宁愿判断它的香水‘封面’。

Described as ‘a new tribe’, the three unique colognes are modeled after the ancient totem poles of Native Americans; a simple structure which stands for an identity and has the power to gather people

A dark purple glass bottle in the shape of a tiny totem holds Kenzo’s three new scents, created for and inspired by a generation of globalisation

‘Where previous generations have felt differences of nationality, language, and religion more acutely,’ explains Nendo, ‘the younger generation of today have comparatively fewer cultural divides to cross, enjoying a greater shared sense of identity’

The bottle and packaging's ‘simplistic and bold design is a highly symbol-oriented attempt to capture and blend the primal with the transnational; two defining essences of the generation at which this new fragrance is aimed,’ says Nendo  

A neat black and white chevron design adorn the box, should you rather judge the fragrance by it’s 'cover' instead

keywords:Kenzo, Nendo, Fragrance

关键词：Kenzo，Nendo，Fragrance