Tonight Bally opens its impressive New Bond Street London store, designed by David Chipperfield. Photography: Chris Tubbs

瑞士奢侈品品牌巴利(Bally)在将功能转化为迷恋以及将手工加工与精细工业化相匹配方面建立了声誉。现在，随着新老板、新任首席执行官弗雷德里克·德·纳普(前哈里·温斯顿的首席执行官)和新创意总监帕布罗·科波拉(Pablo Coppola)的到来，巴利渴望与其163年历史的遗产重新建立联系，尤其是与瑞士现代主义的联系。

为了设计其重新安置的新邦德街商店-巴利的第一家商店于1881年在邦德街开业-它在建筑师大卫·奇普菲尔德(W*174)中起草了一份作品，并开放了其商店设计档案，以寻求灵感。其中一个商店设计立刻引起了建筑师的注意。它在瑞士斯皮兹开幕，是一位年轻的马塞尔·布鲁尔的作品，他正在成为现代主义大师之一。

Chipperfield说：“Breuer设计了最鼓舞人心的Bally商店，正是在那里阐述了这种新商店概念的一些想法。”他从布鲁尔那里获得了两条明确的线索：使用库存墙、在盒子里装鞋的成排木洞-Bally品牌的历史核心-来创建醒目的展示网格；以及定制管状钢家具。

股票的墙就像布鲁尔（Breuer），但花栗鼠还用三维网格的美国核桃展示墙发挥了作用。
和未储备的库存壁也用于形成透明的框架壁。
这家商店用连续的白色树脂和灰泥天花板和一层灰羊毛和大麻纤维地毯加工而成，它具有一个削薄的超级功能性，但核桃在增加了基本的温暖。
同时显示表格、镜子和脚凳，同时采用Breuer的管状金属方法，并使用它。
一种新的弯曲金属Bally灯更新了引人注目的不来梅设计。

为了确保商店的设计不仅仅是一部精巧的Bauhaus贡品，Chipperfield还推出了沙发、扶手椅和布菲，灵感来自意大利设计师Ignazio Gardella和Luigi Caccia Dominioni上世纪60年代的作品。这家商店还包括Bally在绅士角贴上的标签，包括特殊服务和自己的休息区。

德·纳普认为Chipperfield的店面概念是向前迈出的一大步：“这是在全球推出新一代门店的第一步，它将传达巴利作为一个品牌的现代性，同时尊重其传统。”

With a new CEO, Frédéric de Narp, and a new creative director, Pablo Coppola, Bally is keen to reconnect with its 163-year-old heritage, and particularly its associations with Swiss modernism. Photography: Chris Tubbs

One of the flagship's most prominent features is the store's shoe box wall - a wooden grid where the brand's signature red boxes can be slotted in for display and storage. Photography: Chris Tubbs

The boutique's details subtly reference Marcel Breuer and the Bauhaus. Vals stone has been used on the store's grand staircase which is finished with leather and brass handrails. Photography: Antonio Camera

All of the display elements are designed to slot into the store's gridded walls. Photography: Antonio Camera

David Chipperfield has designed a full range of dedicated furniture and accessories, including this shoe measuring tool. Photography: Antonio Camera

The first floor houses the brand's 'Made to Order', 'Made to Colour' and 'Shoe Caring Services'. Photography: Chris Tubbs

A detail shot capturing the store's bespoke lit shelves, designed to slot into the gridded American walnut display walls. Photography: Antonio Camera

The shoe box wall is also a fixture of the womenswear's salon. Photography: Chris Tubbs

Key materials including wool felt, American walnut and brass have been combined throughout the store to define a pared-down functional aesthetic. Photography: Antonio Camera

The store's entrance features a dramatic Chipperfield-designed chandelier. Photography: Antonio Camera

'It is the first step in a global rollout of a new generation of stores that will convey Bally's modernity as a brand while respecting its heritage,' explains CEO Frédéric de Narp. Photography: Antonio Camera

The flagship also includes what Bally has tagged the Gentleman's Corner, including special services and its own lounge area. Photography: Antonio Camera

keywords:Bally, New Bond Street flagship, David Chipperfield

关键词：Bally，New Bond Street，David Chipperfield