Alex Eagle's two-pronged retail venues include the creative's own eponymous London boutique on Walton Street and an impressive concept space, The Store, in collaboration with Soho House Berlin. Photography: James McDonald

31岁的时尚界老将亚历克斯·伊格尔(Alex Eagle)曾在坦克和哈珀集市担任编辑工作，她的简历上还写过约瑟夫(Joseph)的公关经历。她在两条战线上加入了概念店的竞争，分别在伦敦和柏林开业。她的雄心是明确的，不仅仅是在这双枢纽地带，而且在商店提供的范围之内。

鹰的同名伦敦商店最近在奈特斯布里奇的沃尔顿街开张。这座三层楼的联排别墅拥有从时尚到珠宝到艺术再到古董和当代设计从埃托尔·索特萨斯到制造商的各种商品。

一个记录部分已经被乙烯基工厂组装在一起，包括它自己的限量版版本。但也许最有趣的部分是鹰自己的一系列男装女装和合作的最好的英国制造商，如裁缝和衬衫制造商新的。

Eagle说：“我们想要建立一个人们可以整天呆在这里的地方。”轻松、新鲜、有趣的空间，客人可以在这里购物、工作、吃饭、喝酒和出去玩。就像一个开放的、可购物的私人住宅，每个人都可以在那里消磨时间，把所有的东西都卖出去；从蜡烛的点燃，到你坐在的沙发上的演奏。但还有更多。更多。今年晚些时候，将增加一个放映室、广播演播室和塞科尼的分支机构。已经开放的有三套阁楼公寓，其中一套配有一架大钢琴。

The three-floor Knighsbridge townhouse stocks everything from fashion to jewellery to art to vintage and contemporary design. Photography: James McDonald

Perhaps the most interesting part of this offer is Eagle's own range of mannish womenswear and collaborations with the finest English makers, such as tailors New & Lingwood, luggage maker Swaine Adeney-Brigg and hosier Pantharella. Photography: James McDonald

The store also rounds up new and vintage books, furniture, children's clothing, bed linens and photography from the likes of Robert Mapplethorpe and Cecil Beaton. Photography: James McDonald  

Eagle, a fashion industry veteran at 31, has done editorial stints at Tank and Harper's BAZAAR as well as Joseph in PR. Photography: James McDonald

Even more ambitious is The Store x Soho House Berlin, which does much the same thing as the London store, but on a far bigger scale with a broader stretch of brands from Balenciaga to Proenza Schouler and beyond. Photography: Kirchenerkutt

The Store, though that hardly covers its multi-functionality, is a collaboration with Soho House, with Eagle acting as creative director, and takes up 2,800 sq m of the former department store in Mitte. 'We wanted to create a place where people could spend all day,' says Eagle. 'A light, fresh and fun space where guests can shop, work, eat, drink and hang out.' Photography: Kirchenerkutt

As well as the concept retail, The Store features a dedicated exhibition space with artists invited to create site-specific installations (first up and in was Berlin-based Claudia Weiser), an organic cafe and a Barber & Parlour grooming operation. Photography: Kirchenerkutt  

'Like an open, shop-able private home for everyone to spend time and where is everything is for sales; from the candle burning, record playing to the sofa you sit on,' adds Eagle. Photography: Kirchenerkutt

But there's more to come. Much more. Later this year a screening room, broadcast studio and branch of Cecconi's will be added to the mix. Photography: Kirchenerkutt

keywords:Alex Eagle, The Store, Soho House

关键词：亚历克斯·鹰、商店、SOHO House