In just four seasons New York brand Trademark, helmed by Louisa and Pookie Burch, has left its mark on the contemporary fashion scene

时尚品牌的概念通常不是从品牌本身开始的。路易莎·伯奇(LouisaBurch)说，实际上，在我们开始研发这款产品之前，我们就做了所有的品牌推广工作。她在纽约和妹妹Pookie一起推出了美国品牌商标(Trademark)。“那次演习确实让我们理解了把所有这些细节都纳入产品。”

这对夫妇可能只有26岁，30岁，但他们在成长过程中与时装业有着深厚的联系-他们的父亲是企业家克里斯·伯奇(Chris Burch)，继母设计师托里·伯奇(Tory Burch)“这显然是非常鼓舞人心的，也是一次很棒的学习体验，”Pookie在谈到他们的年轻时说，这为后妈的时尚帝国的快速垂直扩张提供了一个后座的视角。

因此，这对二人在纽约SoHo开设了他们的第一家店，与斯德哥尔摩的建筑公司Bozarthfornell合作，这或许并不令人感到意外。这家多层楼，面积2500平方英尺的格兰德街精品店，根植于同样怀旧的极简主义，就像商标在她们的女装、男装和配饰系列中迅速出名一样。监督该品牌创意方向的Pookie补充说，对我们来说，零售店确实是让整个概念结合在一起的正确方式。他们现在的目光集中在加州的第二处房产-洛杉矶或旧金山-视地点而定。负责公司物流和销售的路易莎解释说，在网上，旧金山是我们继纽约之后的第二大市场。

至于他们的品牌？他们与巴黎的创意和艺术指导机构Consorti和Ohlman(他们的客户包括CR时尚书、APC和Steidl)合作制作他们的“立方体”标识，现在与乔瓦尼·比安科(Giovanni Bianco)位于纽约的GB65公司合作开展他们的活动。“老实说，我认为最重要的是我们希望它能感觉到-从袋子到标签，再到每一件衣服-就像不存在的东西，”Pookie总结道。

After just one season the duo teamed up with Stockholm-based architecture firm Bozarthfornell to design their first New York flagship store

The 2,500 square foot Grand Street boutique, is rooted in the same nostalgic minimalism that Trademark has quickly become known for in their women's, men's and accessories collections

'For us the retail store really felt like the right way to get the whole concept to come together,' says Pookie

They now have their sights set on California - either LA or San Francisco - as Louisa explains, 'Online, San Fran is our second biggest market after New York'  

Immersed in fashion since birth, their father is business enterpriser Chris Burch and stepmother is designer Tory Burch

 'We actually did all the branding before we even started working on the product,' says Louisa 

'That exercise really gave us the understanding of bringing all of those details into the product'  

They worked with Paris-based, creative and art direction agency Consorti and Ohlman (whose clients include CR Fashion Book, APC and Steidl) on their 'cubic' logo  

'I think the biggest thing honestly was that we wanted it to feel - from the bag to the label to every piece of clothing - like something that didn't exist,' sums up Pookie  

keywords:Trademark, Bozarthfornell, Tory Burch, Chris Burch, Consorti and Ohlman, Giovanni Bianco

关键词：商标，Bozarthfornell，Tory Burch，Chris Burch，Consorti and Ohlman，Giovanni Bianco