Amsterdam based shoe and fashion brand ETQ, recently opened a first brick and mortar store in its home town

如果说最近开张的EtQ旗舰店不仅仅代表了一个令人耳目一新的局外人，那么阿姆斯特丹零售领域的潮流正在转向-在阿姆斯特丹，典型的多品牌设计师商店是由标本、挂着的植物和老式家具混合而成的，成群的留着胡须的男人和高档的咖啡店。

走进两层楼的商店，一个人首先被诱惑进入下面的空隙。室内设计师乔斯·范·迪耶克(Jos Van Dijk)说，我设想人们会被拉进地下室。他的工作室设计了这家店。范·迪耶克(Van Dijk)将这座3450平方英尺(约合3450平方米)的空间从一家前经典男装店改造成了一个吸引人的舞台，具有“巴拉甘”(Barragán)式的吸引力-这一对比归因于两个对称的实心混凝土体积，它们在沉重的混凝土楼梯用木炭装饰，两边的更衣室都有。

对于一家多品牌商店，出售自己手工制作的皮鞋(售价为€220-€280)，以及开业典礼上的男女服装、服装外科医生和吉素妮(MaisonKitsune等)，每平方米的产品少得令人惊讶。范迪克在大胆的选择中说：“我真的很愿意用更少的钱来做更多的事情。”

事实上，整个上层的画廊比零售空间还要多。即使是独立的，模块化粉末涂层钢显示对象和类似墙壁大小的显示系统只是简单的装饰，只有几件商品。所有这些都是故意的，范迪克解释道。

他说，ETQ是关于本质主义的。想想简单，永恒和质量。要让这个品牌传达信息，就意味着要有一个纯净干净的内部环境，它严重依赖于混凝土和钢铁等真正的材料。这是一个以尽可能少的语言讲述的品牌故事。

The new flagship is located along the Singel canal, opposite the city's blooming, floating flower market, and boasts brands like Han Kjøbenhavn, Études, CMMN SWDN, and I Love Ugly as well as its own offerings

The store occupies a 3,450- sq ft, two-storey space and features design by studiojosvandijk

With sparse display items, the minimalist, heavy concrete design can work to full effect

‘What, on the outside, seem basic retail principles that cannot be tampered with gained [a] logic [of] their own in this minimalist retail reality', Van Dijk explains

Van Dijk ensured the beauty was in the tiniest detail. Even the bended steel tubes serving as display racks are solid, not hollow. He says, ‘You’d hear the difference when placing back a clothes hanger’

Ostensibly growing out of the floor, the moveable racks are intentionally ‘feet-less’ – several spots on the shop floor hold same-sized, covered gaps in case the staff decide to alter the layout. The same goes for the wall-mounted display racks

keywords:Retail Directory

关键词：零售目录