neri and hu design lantern inspired flagship store for sulwhasoo in gangnam south korea
2016-05-19 15:05
Neri & Hu's radical transformation of a five-storey building in Gangnam, Seoul, for beauty brand Sulwhasoo was inspired by the notion of the lantern
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现代单品牌美容店的概念在neri的最新设计项目中被重新定义。
毫不奇怪,首尔的美容行业正投入巨资打造旗舰设计声明-毕竟,在这个国家,每天早上10步的洗脸和保湿仪式被认为是常态。
然而,Sulwhasoo为其首家独立门店的豪华零售领域设定了一个新的设计基准,它将大量护肤品和美容产品与两个单独的水疗中心和独特的区域结合在一起,专注于该品牌的遗产、VIP客户和一个文化体验项目。
这家面积为1,949平方米的商店位于香港奢华的江南零售街区(Gangnam)的一处高档街角,铺开了5层楼高的店面。它采用了东方灯笼的概念,设计师称之为“连续结构”,由细长的黄铜长丝构成。从街道正面延伸到结构内部,将室内装饰统一在柔和的金色雾气中;而灯笼则是由细长的黄铜长丝构成的“连续结构”。主题是加强了一系列的大镜子卷插入木正面。
自始至终,这对位于上海的设计二人都喜欢将顶级品牌(如明星作品)和卡尔·汉森(Carl Hansen)、阿恩·雅各布森(Arne Jacobsen)和弗里茨·汉森(Fritz Hansen)等知名品牌的定制家具混合在一起,完美地抵消了一种柔和的自然调色板,这种色调从喜怒无常的砖墙和灰色石材装饰发展而来,从地下室的温泉浴场演变而来,直到高层和屋顶露台上的天然材料明显变轻。
同时,该品牌的产品,包括其标志性的“浓缩人参更新霜”,展示在低调的木材柜台上,上面是实心的石材块,还配有定制设计的手镜。
为了把东西盖起来,退到礼品区去喝一杯香喷喷的草药茶,而你的新购买品是用优雅的韩国纺织品精心包装的。
该项目的林登·奈里(Lyndon Neri)和罗莎娜·胡(Rossana Hu)解释道:“Sulwhasoo旗舰店是一次空间之旅,从内部到外部都能自我探索所有方面的美。”“作为灯笼的建筑以隐喻和字面的方式照耀着,作为城市的灯塔,也是美丽中卓越的象征。”
Neri & Hu aspired to create a space that appealed to all senses and captured the customer immediately as they approached the building, creating an experience which would unfold during the journey inside the store
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Moving through the building, the material palette becomes lighter and more open, inviting visitors to interact with the space
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Wide timber floor boards occasionally rise up to form wooden counters with inserted solid stone blocks, on top of which Sulwhasoo’s products are displayed as precious objects
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One of the many rooms in the Sulwhasoo concept store hidden behind a delicate wooden separé
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Mirror volumes are inserted into the wooden landscape to reflect and amplify the seemingly endless structure
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A continuous brass structure ties the whole store together, guiding customers while they explore the full extent of the space
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keywords:Beauty & Grooming, Neri & Hu, Arne Jacobsen, Fritz Hansen, Carl Hansen & Søn, Stellar Works
关键词:美
现代单品牌美容店的概念在neri的最新设计项目中被重新定义。
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