nike launches immersive fitness experience unlimited you in london with artisan light installations
2016-08-19 15:45
For three days only, Nike presented Unlimited You – an immersive, high-intensity running and training experience in Brick Lane. Watch the project come to life in a film by French director duo Bif...
随着里约奥运会热度的到来,我们的健身定势几乎达到饱和点。进入耐克的无限你:一个沉浸式的,多感官锻炼眼镜今天在东伦敦推出。只有三天的时间,这种高强度的培训体验是针对由Artisan设计的令人眼花缭乱的灯光和视频装置(由“联合视觉艺术家”(UnitedVisualArtiers)背后的幻想家设计的),而由热芯片二重奏亚历克西斯·泰勒(AlexisTaylor)和乔·戈达德(JoeGoddard)组成的一首定制配乐-由
你将通过耐克大师教练的步伐,与邪教健身品牌巴里的BootcAMP和精品拳击工作室Kobox。客人可以选择他们的毒药:一个全油门与Kobox,然后是耐克跑步俱乐部的会议,或一个疲惫不堪的巴里的跑步机锻炼与耐克训练俱乐部的教程。一直以来,在大屏幕上投射的超负荷定制视觉,使空间充满生机。
创意工作室Artisan解释道:“我们和耐克一起开始挑战典型的健身空间概念。对于无限的你来说,有一种戏剧的感觉,特别受委托的音乐,以及所有我们可以为沉浸空间所吸引的元素。这不仅仅是一个实用的或无菌的锻炼空间。也就是说,灯光是对泰勒和戈达德最初的音乐以及练习的反应。
例如,下坡动画对应于运行会话期间的sprint序列。Artisan补充说:“光的安装比直接影响身体的反应更重要,它用指示引导参与者进行锻炼,并在进行过程中产生不同的景致和背景。”“这是运动和景观的结合。”
每天安排七节课,每次持续两个半小时,耐力是比赛的名称。谢天谢地,健康餐厅和果汁吧枫树
Creative studio Artisan worked 'with the fabric of a very old building', injecting it with a new lease of life by way of a spectacular lighting installation. Photography: Mark Power
Guests will be put through the paces by Nike master trainers in tandem with cult fitness brand Barry’s Bootcamp and boutique boxing studio Kobox. Photography: Mark Power / Getty Images
It's Tron meets Rocky at Unlimited You, where guests are shown the ropes by a trainer in a laser-lit boxing ring. Photography: Mark Power / Getty Images
A bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard – performed by a live orchestra no less – is sure to get pulses racing. Photography: Mark Power / Getty Images
Guests can pick their poison: a full-throttle round with Kobox followed by a Nike Run Club session...
...or a grueling Barry’s treadmill workout teamed with a Nike Training Club session. Photography: Mark Power / Getty Images
keywords:Nike, Sports design and architecture, Installations, Fitness
随着里约奥运会热度的到来,我们的健身定势几乎达到饱和点。进入耐克的无限你:一个沉浸式的,多感官锻炼眼镜今天在东伦敦推出。只有三天,高强度的训练.
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